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Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Audi creates new diesel fuel from carbon dioxide and water

What if you could power cars of the future with pollution created by the cars of the past? That's what German automaker Audi is hoping to achieve by creating a new synthetic fuel using renewable energy to turn water and carbon dioxide gas into a new kind of fuel they call "e-diesel." The new diesel is being produced at Audi's pilot plant Sunfire in Dresden, Germany. Only a few gallons were created, which the German Federal Minister of Education and Research Johanna Wanka put into her Audi A8 to prove the fuel's bonafides. The base fuel is known as "blue crude" and begins from a green source. Audi uses electricity from wind, water or solar power sources to separate hydrogen from oxygen in water. The hydrogen is then mixed with carbon dioxide which has been converted in carbon oxide. The blue crude is then further refined to create the e-diesel. The carbon dioxide is currently supplied by a biogas facilities, but some of that CO2 was captured from the air. "The engine runs quieter and fewer pollutants are being created," says Sunfire CTO Christian von Olshausen. The fuel can be combined with conventional diesel fuel, as biodiesel fuels already and would be competitively priced against regular diesel, according to Gizmag. Sunfire can produce about 42 gallons of e-diesel a day. That seems like barely a drop in the bucket in terms of Europe's energy use, but Audi is ready to commercialize the technology with plans to expand production with a bigger facility in the future.

VW and partner SAIC start building $2.5B Audi plant in China

BEIJING — Volkswagen AG's China joint venture with SAIC Motor Corp has started building a $2.5 billion new energy vehicle (NEV) plant in Shanghai, which will make VW's luxury Audi brand cars, a possible first for the venture. The new plant is a key step for Audi to diversify production of its cars in the world's largest car market from its long-standing local partner, China FAW Group Corp. This shift has been delayed amid resistance from local dealers. SAIC Volkswagen said the new plant would have an annual capacity to make 300,000 cars and begin production from 2020. Audi sold 481,387 vehicles in China from January to September this year. The announcement comes the same week Tesla secured a Shanghai location for a Gigafactory battery plant to serve the Chinese market. Audi unveiled the plan to bolster ties with SAIC in late 2016. Earlier this year, the Germany luxury carmaker bought a 1 percent stake in the SAIC Volkswagen venture, paving the way for the joint venture to produce and sell Audi cars. Volkswagen currently gets a larger proportion of the proceeds from the 50-50 tie-up with SAIC than from its 40 percent stake in the venture with FAW. SAIC Volkswagen said in a statement on Friday the plant would cost 17 billion yuan ($2.5 billion) and would make VW and Skoda models as well as Audi cars. It will help VW tap China's fast-growing market for NEVs, a category comprising electric battery cars and plug-in electric hybrid vehicles. ($1 = 6.9314 Chinese yuan renminbi) Reporting by Yilei Sun and Adam JourdanRelated Video: Image Credit: Reuters Green Plants/Manufacturing Audi Volkswagen Skoda Electric Hybrid