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Audi debuts all-new R18 E-Tron Quattro with novel secondary hybrid system

This is the new Audi R18. It looks like the Bond villain of race cars (it has red running lamps), and if Audi's past is any indication, it'll prove difficult to beat in the LMP1 class of the 2014 World Endurance Championship.
The car's full name is the Audi R18 E-Tron Quattro, just like last year's car. Also like last year's car, the new R18 draws its power from a V6 turbodiesel, which powers its rear wheels, and Audi's E-Tron hybrid system, which runs its front axle. Unlike last year's car, though, this R18 has a secondary hybrid system. Audi has fitted the V6 with an electric turbocharger and figured out how to capture waste heat generated when the engine reaches its boost limit. That power can then be stored and fed back into either the turbo or the front axle's hybrid system under acceleration.
There are a number of changes to the body on the new car, forced in large part by series regulation changes. The car is narrower, particularly at the front, but it's also taller. The front end is set off by a new wing, as part of a new WEC regulation. Audi seems quite pleased about this, citing an improvement in front-end downforce and a reduction in cost. Like Formula One, the WEC contenders now have to contend with a ban on the so-called blown diffuser, which forced exhaust gases over the diffuser, creating downforce. That's necessitated some changes from Audi, although as we have no rear shots of the car, we can't tell you what it looks like.

BMW considering building 3 Series in North America

There might be even more BMWs coming from North America soon. The company recently announced plans to build a flagship crossover called the X7 at its Spartanburg, SC, factory. Now, rumors are emerging that the Bavarians might be thinking about building a second North American factory that could build its quick-selling 3 Series.
According to Bloomberg, the German luxury giant is considering several possible locations for a North American factory, including two in Mexico, that may build the 3. "We will decide this in the next months. On the North American continent, there's still potential," said BMW production boss, Harald Krueger, in an interview meant for company staff obtained by Bloomberg.
If BMW decides to open a plant in Mexico, it would be following its rival Audi, which already announced construction of a factory there. Mercedes-Benz has been rumored to be working on a deal with Nissan to build its cars South of the Border as well. Rumors of Bimmer considering Mexican production have also cropped up in the past, so it wouldn't come as a total surprise to hear it made official.

Watch Audi's Emmy promo, starring Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus

A lot of online videos try way too hard to be funny, but the promo from Audi for the 66th Emmy Awards on Monday, August 25, shows that if you put faith in a proven group of hilarious actors, you can strike comedy gold. The short film reunites Breaking Bad stars Bryan Cranston and Aaron Paul as the proprietors of a pawnshop of rare and obscure items called Barely Legal Pawn. They have their own fictional reality show (which really needs to exist) that rips off Pawn Stars, and this segment has comedy veteran Julia Louis-Dreyfus coming in to sell her Emmy award for Best Supporting Actress in a Comedy as Elaine on Seinfeld. Louis-Dreyfus also pays the title sponsor's bills by subtly incorporating a 2015 S3 into the otherwise car-free gag.
It would ruin the video to spoil any of the jokes; you just need to watch it. Cranston actually bridges the gap here because way before he became famous as Walter White on Breaking Bad, he had a recurring guest role on Seinfeld as dentist Dr. Tim Whatley. If you're a fan of either show or just need a hearty chuckle for today, this one is definitely for you because all three former Emmy winners put in fantastic performances.