2014 Audi Q7 3.0 Quattro Tdi Prestige on 2040-cars

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2016 Audi A3 Sportback E-Tron First Drive

While its parent company is still in the throes of an emissions scandal that has thrust the "green" credentials of automakers worldwide under the microscope, Audi is launching its first plug-in hybrid in the US. Audi is ready to double down on its electrified future, putting up its own reputation as collateral. This A3 Sportback E-Tron – a vehicle we've sampled in prototype form – is a tech-savvy plug-in car that could be the perfect vehicle to mark the brand's new commitment to an electric lifestyle. Straightaway, Audi USA President Scott Keogh addressed the TDI situation. He says he and the rest of the company are "shocked, followed by appalled, followed by anger, and now in the phase of drop-dead determination to make this thing right." Out of the 500,000 affected 2.0-liter TDI engines around the world, 14,000 are in Audis: about 3,000 A3 TDI sedans and about 11,000 A3 TDI Sportbacks. "It's quite simple. CARB and the EPA have told us these cars can stay on the road, they will stay on the road until we have a fix, and when we have a fix, we will absolutely fix these cars." The most important thing going forward, Keogh says, is regaining the trust of both the dealers and customers. Audi has been enjoying a bit of momentum in recent years, building a reputation for itself along the way. Audi came on the scene in the US in 1969, but it took until 2010 for the company to sell 100,000 units in a single year. Now, "In 2015, we're starting to look down the barrel of nearly doubling our sales in five years," says Keogh. The A3 achieves a 40-percent segment share, and for 75 percent of those buyers, it is their first purchase of a luxury brand. But as its own pace increases, the momentum of the industry as a whole has pulled Audi toward this foray into electromobility. Enter the A3 Sportback E-Tron. There's a little extra weight from the battery pack, but the suspension does a good job of keeping it unnoticeable while driving. The A3 E-Tron has several strengths working in its favor. First of all, as Keogh puts it, the hatchback is a "real, proper Audi – a real, proper, fully rounded driving machine." Qualifications such as "this is an electric car" don't matter. "People just want to buy a car," he says. It has the technology, build quality, and drivability of an Audi.

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.

Elon Musk: Teslas will already know where we’re going

In the future, cars will drive us. And probably not surprisingly, they'll often know where to go without us even needing to tell them. That's the theme of a short back-and-forth conversation on Twitter recently between Tesla founder and CEO Elon Musk and a user who tagged him in a comment suggesting that "it would be cool" to be able to tell a car where to go. Responding to user James Harvey, Musk replied, "It won't even need to ask you most of the time." Later, after Harvey asked how the car would know where he wants to go, another user suggested that the car would know what time you go to work. "Yeah, don't exactly need to be Sherlock Holmes," Musk tweeted. It won't even need to ask you most of the time — Elon Musk (@elonmusk) October 21, 2017 Yeah, don't exactly need to be Sherlock Holmes. — Elon Musk (@elonmusk) October 21, 2017 That the ability to know where we're going will be part of our future driving experience shouldn't be surprising. After all, the smartphones we carry around already possess the ability to predict what we want — think Google's cleverness in tailoring search results or providing traffic information just before your commute, Facebook's highly customized News Feed content or even auto-fill technology, which can predict the words you're typing. And plenty of automakers have been touting their own work in developing in-car artificial intelligence systems. Like Audi's Elaine concept, which will be able to learn, think and even empathize with drivers. Or Mitsubishi's e-Evolution concept, which can not only assist your driving, but also assess your skills and teach you how to improve them. Tesla's vehicles, of course, are being outfitted with all the latest autonomous driver-assist technology, with the automaker eager to one day reach full Level 5 self-driving capability. According to Inc., Teslas will be able to listen and respond to directional commands, and they'll even have access to your calendar to comb for information about where you need to go. Tesla has also said it's developing an update to its Autopilot hardware and remains on track to achieve full Level 5 autonomous driving by the end of this year, which strikes a lot of people as wildly unrealistic. At any rate, the promise of cars knowing what time we're sneaking out to get donuts or picking up the kids is interesting, coming from the man who has warned that AI presents "a fundamental risk to the existence of human civilization."Related Video: