2013 Audi 3.0t S Line Prestige on 2040-cars

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Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Audi inaugurates new R8 production line at Neckarsulm

Of all the factories which the Volkswagen Group operates around the world, the Audi plant in Neckarsulm may not be the very largest, but it is among the most diversified. That's where Audi builds versions of the A4, A5, A6, A8 and Q7 lines. It's also been home to the R8, but now the German automaker has moved supercar production to a new facility just a few miles down the road.
Back in August, Audi stopped production of the R8 at its main Neckarsulm site and moved it to the new Böllinger Höfe site in Heilbronn, restarting production just three weeks later. The new assembly line brings together various workshops that had been scattered about the Neckarsulm complex under one roof, and will surely make production of the next-generation R8 that much smoother.
The Böllinger Höfe facility is about a quarter the size of the main Neckarsulm plant, and will also house a small-scale production line - similar, we gather, to what Audi subsidiary Lamborghini recently built in Sant'Agata Bolognese - and a massive, state-of-the-art logistics center with capable of handling 4,500 containers each day.

2014 Audi A6, A7 and Q5 TDI diesel models get pricing and fuel economy figures [w/videos]

Last year, Audi announced that it was expanding its lineup of TDI models for 2014 with the Q5, A6 and A7 joining the diesel-burning Q7 and A8 L models already in existence. The Q7 TDI has been out for a few years now and we recently drove the A8 L TDI, but now Audi has released the pricing, performance and fuel economy details for the 2014 Q5 TDI, A6 TDI and the ever-stylish A7 TDI. Down the road, Audi has also promised a TDI version of the next-generation A3 that will debut for 2014.
Until the new A3 TDI shows up, the Q5 will be the most affordable diesel model in Audi's lineup, with a starting price of $46,500 to go with fuel economy estimates of 24 mpg city and 31 mpg highway. The closely related A6 and A7 will get identical fuel economy numbers of 24 city and 38 highway in diesel form, with the A6 TDI starting at $57,500 and the A7 TDI starting at $66,900. In the three new TDI applications, Audi's 3.0-liter V6 produces 240 horsepower and 428 pound-feet of torque, and all models are paired with an eight-speed automatic transmission. Scroll down for videos (stock running footage) and more information on the Q5 TDI, A6 TDI and A7 TDI, all of which go on sale in late summer.