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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Audi CEO Rupert Stadler: Ducati is not for sale

"Ducati is not for sale." Those words, attributed to Audi CEO Rupert Stadler, are about as clear and definitive as can be, and they reiterate a previous statement about the potential sale of the premium Italian motorcycle brand that was made in March of this year. "[Ducati and Lamborghini] belong to Audi and, together with us, have an excellent future," said Stadler. Thing is, Audi, as well-off and established as it may be, still falls under the Volkswagen umbrella. And, as you're surely aware, things haven't exactly been smooth sailing for the VW Group over the last several months. The German automaker has squirreled away billions of dollars in anticipation of the legal fallout that's sure to come from the falsification of vehicle emissions data, and that's going to leave the company strapped for cash. All of that bad news led to speculation that VW could sell off some of its non-core businesses. What of the future of the Scania and Man heavy truck brands? Those don't currently appear to be on the auction block, either. VW's continued involvement in the HD truck segment was announced as part of the brand's TOGETHER - Strategy 2025 plan, in which Volkswagen outlined plans to push further into vehicle electrification and vehicle autonomy. Related Video: News Source: Asphalt & RubberImage Credit: Malte Christians/AFP/Getty Earnings/Financials Audi Lamborghini Volkswagen Motorcycle Performance Ducati Scania

Stay caffeinated at the speed of Audi

A large portion of the world would be in trouble without a daily dose of caffeine, and some of these coffee addicts are serious about the details, especially when it comes to specialties like espresso. For them, filling up a mug of regular java before hitting the road just isn't good enough, and Audi is happy to appeal to these folks' persnickety needs with one of its accessories available in Europe. The Germany luxury brand calls it the Espresso Mobil, and the fancy device plugs into a 12-volt outlet to brew up some espresso in a claimed two minutes. The user just needs to fill the contraption with water and press a button. The gadget runs on proprietary pods from Illy, however, which means coffee snobs can't pack it with their specific choice of bean. According to the Audi accessories catalog, Espresso Mobil starts at 199 euros ($217). In addition to the device, buyers gets a carrying case, two cups, a cleaning towel and 18 espresso pads. It's everything you need to make a fresh espresso while driving. Audi actually isn't the first to jump into the mobile-espresso-maker-for-cars category. It was the Italians at Fiat who launched a similar device with Lavazza a few years ago. That gadget was even more expensive at ˆ250 (about $300 at the time). Related Video: