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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2019 Infiniti QX50 vs. compact luxury SUV rivals: How they compare

With apologies to the EX35, or whatever it was eventually renamed, Infiniti has been without a proper, competitive entry in the compact luxury SUV segment. You know, the segment that's growing faster in sales and entries than any other? To say the 2019 Infiniti QX50 is long awaited would therefore be an understatement. At first glance and drive, the new QX50 would indeed seem to be wildly more competitive than its predecessor, which come to think of it, was eventually called the QX50 as well. This one is based on an all-new front-wheel-drive platform, and although it lacks the inherent verve of the old, rear-drive- and 370Z-based one, the resulting increase in cabin space should be a welcome tradeoff. In fact, as you'll see below, the QX50 has gone from one of the smallest compact SUVs to the most spacious. How does it stack up in every other way? Say, against the segment's four best-selling entries last year: the 2018 Lexus NX 300, 2018 Acura RDX, 2018 Audi Q5 and 2018 BMW X3. On paper at least, really well as it turns out. Let's go to the spreadsheet! Discover and compare other luxury crossovers with our Car Finder and Compare tools. Comparing engines, drivetrains and transmissions With the exception of the Acura, all of the contenders come with 2.0-liter turbocharged four-cylinder engines. As you can see, the Infiniti is the heavyweight amongst the four-bangers, boasting the most horsepower and torque. The Acura V6 nips it by 11 hp, but the QX50 is still the overall torque champ. Plus, as we documented in the QX50 first drive, the Infiniti's new VC-Turbo engine is also the most technologically advanced. The Lexus is the wimp of the group and is also the second-heaviest, which isn't exactly the ideal scenario. The Infiniti is the only one in the group to feature a continuously variable transmission. That's not going to generate much applause around here. The BMW tops the gear count with eight, while the Audi is the only entry with a dual-clutch automated manual. The Acura and Lexus have only six gears, but they're good transmissions and it's not like their fuel economy is off the pace. The Audi and BMW come standard with all-wheel drive, while the others offer a choice of front- or all-wheel drive. Comparing cargo and interior space The new front-wheel-drive platform is paying dividends inside for the 2019 QX50, as it now boasts the most maximum cargo space at 65.1 cubic feet.

Autoblog Minute: Focus ST Tuner, Traffic Deaths, Audi EV SUV

Ford releases an upgrade kit for the Focus ST, 2015 shows a spike in traffic-related deaths, and the future of Audi is previewed. Autoblog's Greg Migliore recaps the week. Show full video transcript text [00:00:00] Ford releases an upgrade kit for the Focus ST, 2015 shows a spike in traffic-related deaths, and the future of Audi, here's a hint it's electric. I'm Greg Migliore, senior editor at Autoblog with these stories and more for your Autoblog Minute weekly recap. Own a Focus ST but suffer from horsepower envy in anticipation of the Focus RS? Not a problem. A $1,900-kit from the developers at Mountune will boost your hot hatch to 275 hp and 296 pound-feet of torque, when running on 93-octane fuel. Traffic fatalities in 2015 see the largest spike in decades. The report from National Safety Council cites more drivers putting in more miles, and distracted driving as contributing to the 14-percent hike in car-related deaths. Audi plans on releasing a fully electric SUV at the 2015 Frankfurt Motor Show. Those are the highlights from the week that was. Be sure to check in this Saturday for my complete weekly recap. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Audi Ford Driving SUV Electric Autoblog Minute Videos Original Video ford focus st