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Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

Audi A8 and S8 get another video tease

If there was any doubt before about which car(s) Audi recently teased in a video, now we know for sure. Audi has released another teaser video that confirms we'll at least be seeing the 2015 Audi S8 (and very likely the A8 as well) in the near future, but the big surprise is just how soon we'll see the new flagship sedan. We originally expected to see the sedan receive its official debut at the Frankfurt Motor Show, but now Audi says that the car will be presented about three weeks before the event on August 21.
How do we know this is the S8? Well, aside from it obviously being a large sedan, the true tell that this is its A8/S8 is the front license plate, which clearly shows "S8" on it - we've been doing this long enough to know that Audi's promotional license plates have the model designation in the plate number. As for other details, Audi's trick Matrix headlights shine through the thin veil in what should be the crown jewel of the sedan's new face. There's a little more than a week to go until the car is unveiled, but for now, check out the video below.

2015 Audi R8 Competition ready to rock LA

The heyday of the first-generation Audi R8 is winding down, and the Four Rings already has a bespoke factory to start building the next model soon. In the meantime, the German brand is sending its supercar off with a bang at the 2014 Los Angeles Auto Show in the form of this limited-edition 2015 R8 Competition - the most powerful production vehicle ever made by the company.
Audi is earmarking just 60 examples of the Competition for the US, and this is more than just a trim package to say farewell. Power for the supercar comes from the usual 5.2-liter V10 that's massaged to develop 570 horsepower, an extra 20 hp over the already quite potent V10 Plus, and the only available transmission is the seven-speed, dual clutch S Tronic gearbox. The tweaks let this limited R8 rocket to 60 miles per hour in 3.2 seconds and achieve a maximum velocity of 199 mph. To haul that speed to a stop, it also gets ceramic brake disks with red calipers.
Of course, having such a rare supercar means showing off a little. Audi takes inspiration from the R8 LMS Ultra racecar for the Competition and tries to bring some of its details to the street. The model wears matte carbon fiber pieces replacing the rear spoiler, mirror housings, side blades, front spoiler and rear diffuser. For an extra mean-looking touch, it also has high-gloss black paint covering the wheels and exhaust pipes.