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2015 Audi S8

You've gotta hand it to the Audi A8. Last year, Mercedes-Benz launched the truly stunning S-Class, putting the rest of the high-dollar luxury flagship class on notice. With the brand-new S-Class turning heads and garnering all sorts of praise from the automotive press, classmates like the BMW 7 Series, Jaguar XJ and Audi A8 started to look, well, old. But Audi didn't see fit to just let its big sedan carry on and let the Mercedes take the cake.
So when Audi refreshed its A8 line for the 2015 model year with only minor updates, I kind of shrugged it off as just a quick way to keep the big sedan fresh until an all-new, hopefully S-Class-trumping version arrives. But then I drove the S8 pictured above, and I'm no longer so sure the Merc's shadow is as big and imposing as it once was.
Spoiler alert: the Audi S8 is simply fantastic.

Audi R8 LMX has frickin' lasers for headlights

It might look like just another Audi R8, but Ingolstadt tells us this one is different: it is the limited edition Audi R8 LMX (click image above to enlarge) with laser-enhanced LED high-beam headlights. Audi introduced the laserlight technology on its R18 E-tron Quattro LMP1 race car and then promised a production version of it at this year's Consumer Electronics Show. The eyes on the R8 LMX employ the same method when traveling above 37.3 miles per hour, utilizing a tiny laser module in each headlight that, after conversion to white light, can throw a beam about 1,640 feet down the road.
Because no one should ever stop at lasers, buyers of the limited-to-99 examples of the R8 LMX will also get a more powerful engine, with 570 horsepower erupting from the mid-mounted V10; that's ten more horses than came with the R8 V10 GT introduced last year, but the 0-62 mile-per-hour time hasn't budged from 3.4 seconds. It comes in coupe form only, dressed in Ara Blue paint with carbon accents all around, exclusive wheels, red brake calipers, and a black Nappa leather interior with contrasting blue bits.
The order book is open now, and deliveries will begin this summer for those willing to lay down 210,000 euros for the privilege of using one of Superman's powers for good, as standard (the BMW i8 has laser-equipped high beams, but as an option). We won't see them here, though, for as with Matrix Beam lighting and Audi's sequential turn signals, US laws forbid such shenanigans. The press release below has more info.

Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video: