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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi Allroad Shooting Brake showcar is a 124-MPGe hybrid E-Tron

The leaked images of the new Audi Allroad Shooting Brake that came out Friday showed us what the show car will look like, but it wasn't until the official press release came out today that we learned just how much E-Tron is hiding in its powertrain. Turns out, it's a lot. An 8.8-kWh lithium-ion battery can power the car for over 31 miles. The Allroad Shooting Brake is powered by a hybrid (gas-electric) powertrain that can put out a total of 300 kW of power (479.42 pound feet of torque) and, under the right circumstances, get the fuel efficiency equivalent of 123.8 mpg US, Audi claims. The gas side is made up of a 2.0-liter four-cylinder turbocharged engine, and then there's an electric motor on each axle. An 8.8-kWh lithium-ion battery can power the car for over 31 miles on battery power alone. There are three drive modes (EV, Hybrid and Sport). This is also the first time Audi has put its Allroad and E-Tron "form languages" together, which means this E-Tron Quattro "is not limited to paved roads" and can handle "light off-road conditions." The two electric motors help bring the car from 0-62 miles per hour in 4.6 seconds on up to a top speed of 155 mph. Audi has paid attention to shaving weight from the 3527-pound, four-seater, including making the wheels out of carbon-fiber reinforced polymer (CFRP) and using an aluminum underbody panel. We described some of the concept's visual hints in the original post (Q1?), and now Audi says that the car contains "a host of visual elements of future sports car models" (TT?). We will get our first real glimpse of the Allroad Shooting Brake show car at the Detroit Auto Show early this week, so look for live pics then, especially of the interior that is supposed to be reminiscent of an airplane and a user interface panel that is said to work like a smart phone. In the new press release, Audi's Ulrich Hackenberg said the Allroad Shooting Brake represents, "a concrete look into the near future," and we're totally fine with that. Crossover in a compact package: The Audi allroad shooting brake show car Crossover concept car is highly functional for recreational sports Powerful and efficient hybrid drive features two electric motors Prof. Dr. Ulrich Hackenberg: "A concrete look into the near future." Sporty, compact and versatile: It is with these attributes that the Audi allroad shooting brake makes its debut at the North American International Auto Show (NAIAS) in Detroit.

Get a load of Audi's TTs [w/videos + poll]

The third-generation Audi TT coupe has made its debut here at the Geneva Motor Show, showing an evolutionary design for the German automaker's fashion-forward coupe. As expected, the new TT takes plenty of inspiration from the Sport Quattro Concept that debuted in Frankfurt last year, and it draws upon cues from the model's past two generations.
After seeing it in person, the Autoblog crew on-site in Geneva is sort of torn about the new model. It's crisp and well-proportioned, but in terms of its exterior design, it also doesn't come off like a significant generational leap forward - the aesthetic distance between the original TT and the second-generation model was quite a bit larger. Of course, it's hard to reimagine a design icon, and either way we'll have to wait until we see the car on the road to make final judgments.
Audi is offering a trio of engines for the new TT, including a 2.0-liter turbodiesel powerplant that's good for 184 horsepower, 280 pound-feet of torque and an excellent 56 miles per gallon. On the gasoline front, Audi is offering two versions of its well-liked 2.0-liter TSI turbo-four. The less-powerful spec still offers up a healthy 230 hp and 272 lb-ft of torque, while the higher-output 2.0T sends 310 hp and 280 lb-ft of twist to all four wheels in the TTS coupe. Potent stuff.