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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Next Audi R8 E-Tron could have 280-mile range

Just 265 miles of range on a single charge? Meh. That's what the folks at Audi might be saying about the Tesla Model S and its estimated range. Because the German automaker says the next iteration of the R8 E-Tron could go 450 kilometers on a charge, or about 281 miles. This information comes from Automotive News, which cites a presentation from Audi technology chief Ulrich Hackenberg at the company's annual press conference. The fact that the car will soon be available "upon request" is also news. The project was thought to be shelved until reports came out late last year saying that Audi figured out a way to upgrade its lithium-ion battery technology to double its range. Audi spokesman Brad Stertz said the company wasn't disclosing details related to if or when the car would reach North America or how much it would cost (we're guessing a really large number of dollars) but he did say it was notable that the project was back on track. Audi made news in the summer of 2012 when the R8 E-Tron set the "series production electric car" speed record with a 8:09.099 minute-time at Nurburgring thanks to a boosted top speed of more than 155 miles per hour.

Audi A3 E-tron guest stars in Muppet video for Emmys

Following on its tiny role in 2015's hilarious Emmys promo, Audi is grabbing a somewhat bigger guest spot by throwing in an A3 Sportback E-tron in this year's video starring the Muppets. Jim Henson's famous creations are returning to television in the coming weeks, and they get this extra bit of marketing for the upcoming 67th Primetime Emmy Awards on September 20. Starring Kermit the Frog and Miss Piggy going out for lunch, the spot includes cameos by Julie Bowen from Modern Family and Viola Davis from How to Get Away with Murder. Joel McHale is the one that actually gets behind the wheel of the Audi, though. While the PHEV's appearance feels more forced more than last year, the clip provides a dose of nostalgia to Muppets fans ahead of their new show. The outtakes at the very end might actually be the major highlight here. Related Video: