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Audi Q8 E-Tron could have 370-mile range

Audi technical boss Ulrich Hackenberg has a huge job ahead of him if he's going to add more electrified models his employer's portfolio. Currently, the German company's electrified offerings amount to just the Q5 Hybrid in the US and the A3 E-Tron in Europe, but British auto mag Autocar is claiming that Hackenberg wants to add a Tesla Model X-rivaling electric version of the company's long-rumored Q8 utility vehicle to the plans. That E-Tron model, said to be a high-riding crossover with coupe-like lines, is expected to be Ingolstadt's CUV flagship, positioned just above the Q7 (pictured above).
Autocar further maintains that Q8 E-Tron will borrow its front- and rear-mounted electric motors (good for around 375 horsepower) from the recently revived R8 E-Tron, and the model could be ready as soon as 2017. This sporty CUV is expected to have a much greater range than the two-door electric sports car, however. Figure on about 370 miles thanks to room for extra batteries.
The still-not-confirmed Q8 range is expected to be offered with gasoline, diesel and plug-in hybrid powertrains, and will ride on the same platform as the Q7, albeit fitted with sleeker styling. Like all of Audi's upper-end offerings, it will make extensive use of aluminum for the body and chassis to keep weight down.

Ward's reveals annual 10 Best Engines list for 2013

Ward's Auto has released its annual 10 Best Engines award winners. The 2013 list covers the full width and breadth of the internal combustion spectrum, from a spate of efficient four-cylinders to the most powerful production V8 on the planet. As always, the entries must be available in a production vehicle in the first quarter of 2013 with an MSRP of less than $55,000. The supercharged 3.0-liter V6 from the Audi S5 held on for the fourth consecutive year, and BMW earned two spots on the list with its turbo 2.0-liter four-cylinder and turbo 3.0-liter inline-six.
Ford pulled in two awards for its 2.0-liter EcoBoost four-cylinder and and the supercharged 5.8-liter V8 from the Shelby GT500. Honda matched BMW and Ford with two wins of its own. Wards awarded the 2.4-liter four-cylinder from the Honda Accord Sport as well as the 3.5-liter V6 from the Honda Accord. Chrysler, General Motors and Subaru each garnered a spot on the list as well for the 3.6-liter V6 in the Ram 1500, the turbo 2.0-liter four-cylinder in the Cadillac ATS and the 2.0-liter four-cylinder the Subaru BRZ, respectively. You can read the full press release below for more information.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.