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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Race Recap: Rolex 24 at Daytona was fast and feisty

Let the record show that victory at the 2015 Rolex 24 at Daytona went to the No. 02 Chip Ganassi Racing with Felix Sabates Target/Ford EcoBoost Riley DP driven by Verizon IndyCar drivers Scott Dixon and Tony Kanaan and NASCAR drivers Jamie McMurray and Kyle Larson. The winner did 740 laps to cover 2,634.3 miles in 24 hours and 57.667 seconds. That's a statement to this year's pace in spite of 18 cautions, two more than last year: the Michael Shank Racing Ligier got pole with a time of 1:39.194, slower than last year's pole time of 1:38.270; however, the winning car last year only did 695 laps. The fight for top honors was shaved to a four-car battle over the first third of the event. The No. 02 Ganassi car took the lead on the first lap, swapping it well into the night with the No. 01 Ganassi car, the No. 10 Wayne Taylor Racing Corvette DP, and the defending champion No. 5 Action Express Corvette DP, all of them staying within about 20 seconds of one another. The Action Express car had a fuel connector come loose and lost three laps getting towed back to the pits to have it reattached, but was back in the lead 18 hours in. The No. 01 Ganassi car dropped out with recurring clutch problems 22 hours in, retiring not long after. A race-within-the-race is where the concluding action happened, a seven minute, 30-second dash from the end of the last caution to the checkered flag. During the penultimate pit stops with an hour to go, Dixon was in second place followed Jordan Taylor in the Wayne Taylor Racing DP into the pits but beat him out, taking the lead. The Action Express car was in third. In the last pit stops of the race, Dixon gained even more time, getting a four-second advantage over Taylor. Then a full-course caution came out twenty minutes before the finish when a Prototype Challenge car hit the wall and caught fire, bunching up the field. That closed the pits, but the Wayne Taylor Racing car had to pit during that yellow because of a miscalculation of driver time. No driver can be behind the wheel for more than four hours in a six-hour period but Jordan Taylor was going to go over, so he came in to swap out for brother Ricky. That cost the team any chance of second place, since they took an additional drive-through penalty for entering closed pits. When the track went green again, Sebastien Bourdais in the Action Express car stayed all over Dixon for the final five laps but couldn't get around him.

1984 Audi Sport Quattro expected to hammer at nearly half a million dollars

The highest prices paid at automobile auctions continue to be claimed by European sports cars, with names like Ferrari and Bugatti forever topping the lists. But what we have here is not quite a sports car. It's more of a hot hatch, but its still expected to fetch between $350,000 and $475,000 when it goes up for auction next month in Arizona. That's because this is no ordinary hot hatch... it's the prototypical hot hatch: the legendary Audi Sport Quattro, one of the most maniacal and dominant homologated rally machines ever devised. Shorter in wheelbase and dartier of handling than the Ur-Quattro that came before it, the later Sport Quattro was built to comply to with the FIA's legendary Group B regulations. That meant that it competed with the likes of the Lancia 037, Ford RS200 and Ferrari 288 GTO – beating them all in the World Rally Championship one after another – but also had to be built in limited quantities and sold to the public. And so Audi and its nascent Quattro GmbH skunkworks division built 214 road-going examples of the Sport Quattro, and this could very well be the most immaculate example in existence. It was previously owned by noted collector Yoshikuni Okamoto of Kobe, Japan, and with barely more than 5,000 miles on the odometer, recently underwent an exhaustive service at Audi of Fairfield, CT – one of the company's largest dealerships – and though the Sport Quattro was never offered for sale in the US, this one is now fully registered for use on American roads and comes in impeccable condition despite its 30 years of age. The gavel drops during the RM Auctions event at the Arizona Biltmore on January 15-16, 2015. Even the low end of the pre-auction estimate is nearly double the $184,860 which Sports Car Market reports Bonhams sold an '85 Audi Sport Quattro in September 2013. Featured Gallery 1984 Audi Sport Quattro: RM Arizona 2015 View 21 Photos News Source: RM AuctionsImage Credit: Erik Fuller/RM Audi Auctions Hatchback Performance rm audi sport quattro