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300-HP 2013 Audi S3 Sportback unwrapped

Not content to let Volkswagen have all of the fun with its GTI and Golf R, Audi is rebooting its five-door S3 Sportback with rather monstrous power. Headed for an official unveil at this year's Geneva Motor Show, the new S3 rolls out with a 300-horsepower, 280-pound-feet of torque turbocharged 2.0-liter TFSI engine under the hood. The four-cylinder powerplant is strong enough to shove the Sportback to 62 miles per hour in just 5.0 seconds when connected to the optional S-Tronic gearbox, or 5.5 seconds with the traditional manual transmission. Top speed is said to be an electronically governed 155 mph. Almost as impressive as those performance figures are the fuel economy ratings: the S- S3 is said to average 34 miles per gallon.
All S3 Sportback models offer Quattro all-wheel drive, ride on a sport-tuned suspension tuned to a lower ride height (about one inch) versus the standard Audi A3. 18-inch wheels with 225-section tires are standard equipment, and 13.39-inch front brakes should offer serious stopping ability.
Audi has done a lot of work shedding pounds from this latest MQB-architecture S3, as well. The car has a curb weight of roughly 3,186 pounds, or some 154 pounds less than the outgoing model. 11 of those pounds were cut via weight-saving measures in the 2.0-liter engine.

Audi S8 makes cameo in commercial about cameos with Stan Lee

Stan Lee is the undisputed king of the cameo. The 92-year-old comic scion makes a brief appearance in every film Marvel Studios produces, of course, but, according to IMDB, that's just the beginning. Lee has an impressive 84 credits to his name, with such standout characters as Man on Bench, Hot Dog Vendor, Distinguished Bystander, Milwaukee Man Drinking From Bottle, Rejected Wedding Guest, Waterhose Man, and Hot Dog Vendor (again). Building on Lee's well-known acting success, Audi has introduced a humorous video in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes. It's all part of the Avengers: Age of Ultron launch, which Audi has helped promote for the last few months. Celebrities Humor Marketing/Advertising TV/Movies Audi Luxury Performance Videos Sedan audi s8 avengers

Audi A3 Sportback e-tron gets top grades in European crash tests [w/video]

In simplistic terms, the Audi A3 Sportback e-tron plug-in hybrid will go real far when it needs to go and stop when it needs to stop. The PHEV has now been certified to protect its occupants when they need to be protected. So there's not much more that you can ask from a vehicle. The model received a maximum five-star crash-test rating from the Euro NCAP group, receiving top marks for front, side and rear collisions. The Audi also received kudos for the "multi collision brake assist" feature, which automatically engages the brakes once the car's been in a crash so that it doesn't get into another one. The plug-in hybrid was already getting positive responses from prospective customers. Last month, Audi said it stepped up its production of the model at its German factory from 30 units a day to 50. The PHEV can travel up to 30 miles on electricity alone and another 550 miles on a full tank of gas. More impressively, it has a 157 miles per gallon equivalent (MPGe) rating, using the European driving cycle. Check out a video of the test and Audi's press release below and read our driving impressions here. Five stars for the Audi A3 Sportback e-tron from Euro NCAP Top marks in the front, side and rear collision categories The new Audi A3 Sportback e-tron also offers a high level of safety for children Special prize for Audi pre sense basic and multicollision brake assist system Ingolstadt, December 10, 2014 – The Euro NCAP consortium has awarded the new Audi A3 Sportback e-tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class. The test panel was impressed by the Audi A3 Sportback e-tron across the board: As a result the plug-in hybrid earned top marks in protecting adults and children in a front, side or rear collision. The model also passed tests of its pedestrian protection with flying colors. This year Euro NCAP additionally tested assistance systems for the first time. The A3 Sportback e-tron with Audi pre sense front and Audi active lane assist also fulfilled the stringent requirements in this category. The model received the special "Euro NCAP advanced" prize for its Audi pre sense basic passenger protection system as well as for the Audi multicollision brake assist system that comes as standard equipment. This function initiates braking automatically in case of an accident to reduce the risk of skidding and the danger of a subsequent collision.