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Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video:

2015 Audi A6 spiffs up for Paris Motor Show duty

While the big names at the Audi booth might be dominated by the TT line, it's not the only product getting some attention from the German company. The A6, on sale in its present form since 2012, is getting its official mid-cycle refresh.
Featuring light exterior freshening, the new fascia wears a tweaked grille and slimmer, more expressive headlights. The rear end sees more substantial changes, with a freshened rear bumper that features rectangular exhaust outlets and more dramatically redone taillights.
Under hood, the 3.0-liter, supercharged V6 engine now produces 329 horsepower, while the 3.0-liter, turbodiesel V6s are available in 215- or 268-hp varieties, or in twin-turbocharged form, with 315 hp or 322 hp. The other big powertrain news surrounds the transmission. Audi has finally dropped the continuously variable transmission from the base, front-drive A6, slotting in a dual-clutch transmission in its place.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.