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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

166 MPGe diesel-electric Audi Q7 E-Tron Quattro gets real in Geneva

Despite some warnings that plug-in vehicles would not make a big impression in Geneva this year, the first big reveals from the Peace Capital are indeed PHEVs. For example, the diesel-electric Audi Q7 E-Tron Quattro, which right out of the gate comes at us with some impressive numbers: an all-electric range of 34 miles and the "potential" to hit 166 miles per gallon equivalent. Whatever scale Audi is rating the new Q7 PHEV on, 166 MPGe is a resounding success. As we might guess from the prototypes we've seen and hints we've had, the Q7 E-Tron Quattro is not some auto salon fantasy. The vehicle will go on sale at the end of this year, in the UK, at least. Availability in the rest of Europe and here in the US is likely but unspecified in the press materials we've seen so far. The real-world reality of the Q7 E-Tron Quattro means that specs like a 0-100 kilometers an hour (62 miles per hour) time of six seconds and a top speed of 225 kmh (139.8 mph), CO2 emissions of under 50 grams per kilometer and a total system torque output of 516.3 pound-feet should be ours to test in the not-too-distant future. This whole E-Tron program is turning out to be quite something. Who else is ready? Related Video: AUDI Q7 ENTERS THE VOLT AGE IN GENEVA WITH NEW SUB 50 G/KM Q7 E-TRON QUATTRO 02/03/15 Commanding new Q7 incorporates hybrid drive for a combined 876-mile range and 166mpg potential First diesel plug-in hybrid with quattro drive in its segment First ever plug-in hybrid TDI from Audi Six-cylinder TDI engine develops 373 PS Electric-only range of up to 34 miles, increasing to 876 miles combined Fully charged in two and half hours Maximum efficiency with hybrid management UK ordering expected to open at the end of 2015 Ingolstadt/Geneva, March 2, 2015 - Audi has combined its world renowned diesel engine expertise with its equally widely acclaimed flair for technological innovation to create its first TDI plug-in hybrid with quattro all-wheel drive. Making its world public debut at the Geneva Motor Show, the new Q7 e-tron quattro combines a frugal TDI engine with lithium-ion battery technology for a potential range of up to 876 miles and the ability to travel emission-free for over 34 miles on electric power alone, contributing to an official CO2 figure of less than 50 grams per kilometre. The Q7 e-tron quattro is the second Audi model with a powerful plug-in hybrid drive system.