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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Audi Nanuk Concept likes Parcour, puts four rings on it

Without a doubt, one of the coolest (and weirdest) debuts from this year's Geneva Motor Show had to be the Italdesign Giugiaro Parcour concept. And ever since the off-road performance coupe with Lamborgini guts made its debut, we've sort of been smitten with it. We figured this neat two-door would be a one-and-done show car, but to our delight, the folks at Italdesign worked with Audi to create this, the Nanuk Quattro Concept, which makes its debut here at the 2013 Frankfurt Motor Show.
Unlike the original Parcour, the Nanuk ditches the high-revving Lambo-sourced 5.2-liter V10 in favor of a twin-turbocharged 5.0-liter diesel V10. That's a beast of an engine, and with 544 horsepower and 738 pound-feet of torque on hand, it means the 4,189-pound, all-wheel-drive Audi can scoot to 62 miles per hour in under four seconds. Of course, being a diesel, it's surprisingly efficient, and we're told the Nanuk can achieve up to 30 miles per gallon.
As much as we sort of hate the term, the Audi Nanuk is a proper coupe-crossover if we've ever seen one, and utilizes the automaker's next-generation adaptive air suspension (the Parcour had a different pushrod arrangement) that offers a range of almost three inches of height adjustment. There's also an integral steering setup, meaning the rear wheels can turn up to nine degrees in the opposite direction of the front rollers, improving maneuverability.

GM, Audi, Jaguar halt Russian sales amidst ruble's collapse

The value of Russia's ruble currency has sunk like a stone tossed in the Volga for much of the year, losing over 40 percent of its worth since June. The change is having bizarre effects on the auto industry there and leaving some automakers scrambling to adjust. According to Bloomberg, Russians are buying up luxury goods including automobiles at the moment to have a physical investment in case the ruble sinks further. However, with the money worth so little, the companies aren't making much from these transactions. Things are so dire that several automakers are temporarily ending deliveries until the situation stabilizes. According to Bloomberg, General Motors stopped sales on December 16 with no set date to start again. Audi did the same thing but with the intention to resume once it has adjusted model pricing. Jaguar Land Rover terminated business until December 19 to see how things changed. Toyota is increasing its pricing, as well, but keeping business open at the same time. Some automakers have subtly been reacting to the slumping Russian auto market all year. The moves have included Volkswagen cutting production by 30,000 units from its factory in Kaluga. Ford also got rid of 950 workers from two plants due to low demand. Some analysts have even speculated that the contracting industry and possibility of lower import duties into the country could cause companies to end their manufacturing in Russia completely.