2011 Audi Q5 2.0t Premium Quattro Panoramic Sunroof Bluetooth Black 18 In Wheels on 2040-cars

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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi already teasing, testing next R18 e-tron quattro

You can't debate Audi's record in endurance racing. With 12 victories at the 24 Hours of Le Mans, it comes second only to Porsche in the history books of the famous endurance race - only in Audi's case, all of those victories have come in the last 14 years, losing only twice: once to its partner team Bentley in 2003 and once to rival Peugeot in 2009. It's won the FIA World Endurance Championship in both of the seasons it's run so far, and has won championships in the European and American Le Mans Series, too.
That's quite a record to defend, and defend it Audi will with an evolved LMP1 racer next year. Only a week after tying up its second consecutive world championship, the German outfit is already back at Sebring this weekend testing the successor to the all-conquering R18 e-tron Quattro. Unfortunately as the new United SportsCar Championship doesn't include LMP1s, the only chance we may have to see it competing here in the United States will be at the 6 Hours of the Circuit of the Americas in September.
Audi is keeping mum on the details for the time being, releasing only this one photo and promising to reveal further details before the end of the month, but we can already discern a more streamlined shape, revised aero and reprofiled headlamps among the changes from the outgoing R18. One way or another, with Toyota upping its game and Porsche returning to top-level competition next season, Audi may be in for its toughest challenge yet - but you can bet it won't take it lying down. Scope out the press release below and watch this space for more.

Audi starts new e-gas partnership with Global Bioenergies

Audi continues to try to build its green-car cred with one more partnership to produce synthetic fuels made from renewable resources. The German automaker is hooking up with France-based Global Bioenergies to make a synthetic biofuel called e-gasoline. Audi says making this e-gas "does not create competition with food production and farmland," nipping that argument in the bud. Last summer, Audi opened a power-to-gas facility in Werlte, Germany. That factory produces hydrogen and synthetic methane, which are made from renewable energy sources such as water and excess carbon dioxide. The E-gas plant uses electrolysis to split water molecules into oxygen and hydrogen; those elements will later be set aside to power fuel-cell vehicles but in the near term, the plant will make synthetic natural gas. Audi started delivering e-gas in Germany in the fall of 2013 and estimated that it would make enough of the stuff each year to power 1,500 Audi A3 Sportback G-tron vehicles for more than 9,000 miles. Audi also operates a research facility in Hobbs, New Mexico, with renewable fuel company Joule. That plant produces e-ethanol and e-diesel. Check out Audi's press release about its new Global Bioenergies partnership below. Audi launches strategic partnership with Global Bioenergies Premium carmaker and biotechnology company developing the drop-in biofuel Audi e-gasoline Reiner Mangold, Head of Sustainable Product Development: "Another step closer to carbon-neutral mobility with Global Bioenergies" e-gasoline part of the big Audi e-fuels strategy Audi is launching a strategic partnership with Global Bioenergies. The carmaker will work with the French biotechnology company to promote the development of non-fossil fuels. In addition to the Audi e-gas and e-diesel projects, the research into e-gasoline is part of Audi's persistent efforts to find alternative fuels. Reiner Mangold, Head of Sustainable Product Development at AUDI AG: "We're taking another step closer to carbon-neutral mobility with our partners at Global Bioenergies. We are supporting an innovative technology here which can be used to produce renewable fuel. This process does not create competition with food production and farmland." e-gasoline is part of the overall Audi e-fuels strategy. Audi is already operating a research facility for the production of e-ethanol and e-diesel with its partner Joule in Hobbs, New Mexico. The Audi e-gas plant in Werlte began feeding into the grid a few months ago.