2011 Audi Q5 2.0t Premium Quattro on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2016 Audi RS 7 Performance Quick Spin

Audi's roster of Sevens – the A7, S7, and RS 7 – gets a new and overachieving member with the new RS 7 Performance. The big story is that it ups the RS 7's 560 horsepower to 605. And while the advertised torque rating of 517 pound-feet doesn't change, Audi says the car will actually produce 553 lb-ft during moments of overboost. Hunkered-down with 21-inch wheels filling the wheel wells, the RS 7 Performance has a top speed of 190 miles per hour, and runs to 60 mph in 3.6 seconds – our informal stopwatch tests suggest that may even be conservative. We drove the RS 7 Performance in Florida, which included an eventful lap around Daytona International Speedway's road course, just prior to the Rolex 24 Hours at Daytona. More about that in a moment. Driving Notes The RS 7 Performance is pretty rough-riding at its softest, a problem only on bad pavement and roads with dips. It isn't punishing, but it never lets you forget this is a performance luxury car, in that order. The eight-speed Tiptronic automatic transmission is a sweetheart, never confused and always standing by to maximize the 4.0-liter, twin-turbocharged V8's muscle. It would have been nice to be able to dial in a little extra exhaust sound – what you can hear makes you want more. The RS sport seats, with optional Valcona leather and Alcantara inlays and steering wheel cover, are excellent. There's a reason why Audi is a template for automotive interior designers. Rear seat room is a little tight but tolerable. As for that lap at Daytona: We were only given one, so we went for it, and hit 164 mph on the back stretch before having to wade deep into the ABS for the bus stop turn. The engine was still pulling hard – we have little doubt the advertised 190 mph top speed is accurate. While the big ceramic brakes did their job, we weren't given a cool-down lap, and the combination of 4,500 pounds and 164 mph seemed to have set the front brakes on fire. No, really. It took a spritz of water to drown them out. We were told that it isn't unusual for ceramic brakes, the first time they hit 800 degrees, to burn out some impurities. Afterwards, the brakes worked fine, but we sure got a lot of attention from the IMSA Rolex crew on pit road. The RS 7 Performance is a viceless car, one we'd cheerfully drive for a very long time.

Audi considering other variants, turbo V6 for R8

More details from the Audi R8 event at Spain's Ascari circuit have met the Internet, and they provide more intel on the supercoupe will evolve over the second generation. First, they note some small differences in stance with this new car, being wider than the current car and sitting 30 millimeters (1.18 inches) lower. Compared to its Lamborghini Huracan brother, it gets three extra centimeters in the wheelbase. Filling out the power numbers, the 'entry-level' V10 engine at launch rolls out 540 horsepower and 399 pound-feet of torque, does the 0-60 mile per hour dash in 3.5 seconds, and hits a top speed of 200 mph. The V10 Plus model rocks 620 hp and 412 lb-ft, which slices 0.3 seconds off that acceleration time and adds five more mph to the top speed. They'll transfer their power through a seven-speed S-tronic that shifts faster than before, and it will in turn send power through an electronically-controlled clutch at the front axle and a constantly variable limited-slip differential at the rear axle. The power split is said to default to 42/58 front-to-rear, but 100 percent of the torque can be sent fore or aft. Benchmarked against the 991-series Porsche 911, driving sensations travel through an electromechanical steering setup that can be had with a variable rack if preferred, leading to standard 19-inch wheels with the option of 20-inchers and tires developed specifically for this car. A Performance setting offers dry, wet, and snow modes; that first setting turns the ESC off except for situations of impending doom, and Audi racer and test driver Frank Stippler told Top Gear that understeer is reduced, to which TG added "it oversteers at will." Stippler said it's "a lot closer to the GT3 race car than ever before," and even though it's "a lot" less intense than the Huracan, it's just as fast on the track. His estimate is that the new R8 will lap the Nurburgring between ten and 15 seconds faster than the current car. R8 technical lead Roland Schala said the new chassis opens up new avenues of development because "there's no problem to change it," mentioning models like a Clubsport or Superleggera as no longer forbidden. Differentiation could come from a wider engine mix, too. Markets like China need smaller displacements, so Audi's twin-turbo V8 is expected to join the line-up at some point, bringing 500 horsepower.