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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2015 Audi RS5 Coupe Sport is one of 75

Audi has released a new limited edition of its V8-powered RS5, with the 2015 Sport edition. Limited to just 75 units and designed by the German manufacturers Exclusive customization team, the stylish RS5 starts at $87,575. That's nearly $17,000 more than the standard RS5, although you might struggle to see why. The Sport adds beautiful 20-inch 5-V-spke wheels, along with plenty of nice leatherwork in the cabin. That includes the black-and-Crimson-Red Nappa leather seats, which feature an embossed RS logo in the seatback, as well as Crimson Red leather door inserts. Contrast stitching in the leather-wrapped wheel and shifter boot match the shade on the seats and door inserts. Audi will paint the limited-edition RS5 in either Daytona Gray or Nardo Gray for no charge or, if you're willing to pay a bit more, you can chose from one of the shades from the manufacturer's Exclusive catalog. There's no mention of how much these custom hues will cost, though. Beyond that, the RS5 Sport is the same thumper that's been on sale for several years, with a 4.2-liter, 450-horsepower V8 under the hood and a seven-speed, S-Tronic transmission dispatching power to a Quattro all-wheel-drive system. Featured Gallery 2015 Audi RS5 Sport View 9 Photos News Source: Audi Audi Coupe Luxury Performance

2014 Audi R8 officially on sale, starting at $114,900*

After skipping the 2013 model year, the Audi R8 is back for 2014 with a new look, added performance and a slightly higher starting price. In V8 coupe form, the 2014 R8 starts at $114,900 (*not including $1,250 for destination and a $3,000 gas-guzzler tax), but looking at that price, which has risen just $5,900 since the performance coupe first debuted in the US for 2008, inflation doesn't seem to have hit the R8 as hard as some other sports coupes - like, say, the Nissan GT-R.
Opting for the S tronic automatic gearbox will cost $9,100 for all models, while R8 V8 and R8 V10 models still offer the drop-top Spyder model for an extra $13,500. Not available in Spyder form, is the all-new 550-horsepower R8 V10 Plus, which starts at $170,545. Scroll down for the full pricing breakdown of the 2014 R8, which went on sale yesterday.