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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

597-hp Audi RS7 Performance coming to US

The Audi RS6 Avant and RS7 Sportback certainly aren't hurting for power. Their 4.0-liter, twin-turbo V8s offer mountains of muscle as tall as the Alps. However, the engineers at the Four Rings are pushing those peaks just even higher for the new Performance versions of the pair. Tweaks to the engine management, bring horsepower up to 597 ponies and 516 lb-ft of torque. Temporary overboost can take the twist to 553 lb-ft, though. This high-performance duo can haul passengers with aplomb by hitting 62 miles per hour in 3.7 seconds – two tenths quicker than a regular RS. Even more impressive, the 12.1-second run to 124 mph also takes 1.4 seconds less than the standard version. Top speed remains the same 155 mph, but the optional Dynamic Package takes off the limiter to let the RS6 reach 174 mph and the RS7 go 189.5 mph. The eight-speed tiptronic remains from the standard RS versions, and it routes power through the Quattro all-wheel drive system with a 40:60 front-rear split. An optional sport differential at the back can also provide some extra assistance. Both Performance models come standard with an adaptive air suspension, but for those willing to spend a little more a stiffer RS sport suspension plus with Dynamic Ride Control is available, as well. The Performance pair launches in Germany at the beginning of November, but there's reason to get excited in the US, too. Audi spokesperson Mark Dahncke confirms to Autoblog that the RS7 Performance is coming here. More details about it should arrive around the Los Angeles Auto Show, he said. Related Video: Plus performance: the new Audi RS 6 Avant performance and RS 7 Sportback performance 4.0 TFSI now with 445 kW (605 hp) and up to 750 Nm (553.2 lb-ft) Like a supercar: from 0 to 100 km/h (62.1 mph) in 3.7 seconds New model designation hones brand's sporty profile Even more performance coupled with outstanding efficiency – that is what is behind the new "performance" model designation at Audi. The Audi RS 6 Avant performance* and Audi RS 7 Sportback performance* further hone the brand's sporty profile. Their 4.0 TFSI engine with 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) of torque push acceleration (3.7 seconds) nearly to levels usually reserved for supercars. Fuel consumption remains unchanged at 9.6 and 9.5 liters per 100 kilometers (24.5 and 24.8 US mpg), respectively, corresponding to 223 and 221 g CO2 per km (358.9 and 355.7 g/mi). These are best-in-segment figures.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.