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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Watch Audi's Emmy promo, starring Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus

A lot of online videos try way too hard to be funny, but the promo from Audi for the 66th Emmy Awards on Monday, August 25, shows that if you put faith in a proven group of hilarious actors, you can strike comedy gold. The short film reunites Breaking Bad stars Bryan Cranston and Aaron Paul as the proprietors of a pawnshop of rare and obscure items called Barely Legal Pawn. They have their own fictional reality show (which really needs to exist) that rips off Pawn Stars, and this segment has comedy veteran Julia Louis-Dreyfus coming in to sell her Emmy award for Best Supporting Actress in a Comedy as Elaine on Seinfeld. Louis-Dreyfus also pays the title sponsor's bills by subtly incorporating a 2015 S3 into the otherwise car-free gag.
It would ruin the video to spoil any of the jokes; you just need to watch it. Cranston actually bridges the gap here because way before he became famous as Walter White on Breaking Bad, he had a recurring guest role on Seinfeld as dentist Dr. Tim Whatley. If you're a fan of either show or just need a hearty chuckle for today, this one is definitely for you because all three former Emmy winners put in fantastic performances.

'Rich Kid of Instagram' victim of supercar arsonists

A 19-year-old in the UK is smarting after the possibility that his prolific social media use may be at the heart of four family-owned supercars going up in flames in barely a week. Aleem Iqbal has thousands of followers on Twitter and Instagram paying attention to his frequent posts about the high-priced cars he's driving. He's even been featured on the Tumblr page Rich Kids of Instagram. It appears that some people might not be so smitten with him, though.
According to his Twitter profile, Iqbal owns Platinum Executive Travel, a luxury car rental company in the England, and UK newspaper The Telegraph claims the company is also owned by Iqbal's father. On June 6, cameras caught three hooded men setting fire to a Lamborghini Aventador Roadster leased by the company for a wedding. A few days later, two Audi R8 Spyders and a Bentley Continental Flying Spur from Platinum also got the torch, and two men were caught on camera setting the blaze. Nobody was hurt in either of the attacks, and the Aventador appeared to be repairable with the fire causing most damage to the passenger seat and dashboard. Police are still investigating both of the crimes.
According to The Telegraph, Iqbal believes that the arsons could have stemmed from jealousy towards him and his family's business. Regardless, setting fire to a bunch of cars that are likely insured isn't a great way to show displeasure.