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Audi drives Laurel Canyon in reverse

With all its many twists and turns and narrow lanes, driving down Laurel Canyon Boulevard in Los Angeles demands your attention under the best of conditions. The driver caught on this video, however, is clearly not giving it his best. The driver behind the wheel of this new Audi – an S5 or maybe even an RS5 coupe, if our eyes and the low resolution don't deceive us – opted to drive down the canyon road entirely in reverse, with a woman in the passenger seat. The incident was caught on video by one Kevin Zanazanian, another motorist following behind. (Or would that now be considered in front? We're all turned around here). Fortunately the driver appears to have taken things at a rather leisurely pace. Which is a good thing, or at least a mitigating factor. While cars are designed to be able to back up, unless you're a stunt driver on a closed set, they're not meant to do so at speed. But then they're not meant to be driven backwards for extended lengths of time or distance, either. That's why local authorities are reportedly trying to track down the driver, who could have been held accountable for any number of infractions had he been caught in the act - including driving right through a red light, backwards, from the turning lane, across Hollywood Boulevard. With the video footage now in hand, the LAPD's West Traffic Bureau is reportedly working to determine who it belongs to, and who can be held liable for this stunt. With no injuries or damage reported, KTLA reports that the charges (however many of them) would not amount to more than misdemeanors. Related Video News Source: KTLA Government/Legal Audi Videos audi s5

Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.

Delphi plans automated-driving journey across the United States

Delphi is attempting to become the first company to pilot an automated car across the United States. The global automotive supplier will start a cross-country journey from a location near the Golden Gate Bridge in San Francisco starting on Sunday, March 22, and cover approximately 3,500 miles on a trip to New York, where it will arrive sometime during the New York Auto Show. Along the way, Delphi engineers will gather data on how the car, an Audi SQ5, performs in a variety of road and weather conditions that the company says could only be tested in a real-world environment. "Delphi had great success testing its car in California and on the streets of Las Vegas," said Jeff Owens, the company's chief technology officer. "Now it's time to put our vehicle to the ultimate test by broadening the range of driving conditions." A formal announcement is expected tomorrow during the SXSW festival in Austin, TX. The company recently demonstrated many of its advanced-safety and automated driving technologies during CES, driving in Las Vegas. The cross-country trip will include tests on its radar, vision and advanced-drive assistance systems, certain vehicle-to-vehicle and vehicle-to-infrastructure communications, and intelligent software, which includes automated highway pilot with lane-change technology, automated urban pilot and automated parking functions. Though a driver will be behind the wheel throughout the journey, Delphi says its active safety technologies can make complex decisions, like stopping and proceeding at four-way stops, timing highway merges and calculating safe maneuvers around bicyclists. While California has certain motor-vehicle laws that help regulate autonomous vehicles, it was unclear whether Delphi needs special arrangements or permission from other states to conduct automated-vehicle testing elsewhere – or if those concerns might be negated by an active driver. Earlier this year, Audi turned heads at CES by driving an A7 from San Francisco to Las Vegas in a similar display of automated-driving technology. Related video: Image Credit: Delphi CES Audi Technology Emerging Technologies Autonomous Vehicles