1995 Audi Cabriolet on 2040-cars

Auto blog

Audi partners with AT&T for 4G LTE, will offer Mobile Share data plan

Audi has made a big splash at this year's Consumer Electronics Show, joining the Open Automotive Alliance with Google, Honda, Hyundai, General Motors and NVIDIA, debuting a next-generation cockpit that's destined for the third-generation Audi TT and promising to offer laser headlights in a production car. But much like Apple during the Steve Jobs days, it has "just one more thing."
The German luxury brand has announced that it will, like Chevrolet, be teaming with AT&T to offer 4G LTE connectivity in its vehicles. The first model to benefit will be the 2015 Audi A3.
"With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment," said Scott Keogh, President, Audi of America in a press release. "Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience."

Weekly Recap: Audi pulls back the curtain on its future

The E-Tron Quattro concept is the future of Audi. It embodies all of the traits that will make the brand – and electric-powered luxury vehicles – more relevant into the 2020s. Here's why: The E-Tron Quattro concept, which will debut next month at the Frankfurt Motor Show, is a large sport utility vehicle that promises a range of 311 miles. It's an all-electric daily driver that fits the needs of most Americans. In production – which Audi says starts in 2018 – this vehicle will seat five and likely be called the Q6. You can take your family from Boston to Philadelphia without recharging. That's mainstream. We're moving away from the industry's "science experiment" era (as General Motors product chief Mark Reuss once described the appearance of the first gen-Chevy Volt) to a period where electric vehicles are plausible and practical for many US buyers. The 2018 Q6's only holdup for the masses will be price. But if you can afford an Audi SUV, you'll be able to buy an all-electric version. The E-Tron concept uses Volkswagen Group's second-generation modular longitudinal platform. The lithium-ion battery is located between the axles and below the cabin. Urquhart says the production model will feature the automaker's latest battery technology developed with LG Chem and Samsung. IHS Automotive projects the Q6 will sell more than 40,000 units annually by the end of the decade. "The E-Tron Quattro is a precursor for what will be an exciting and landmark production model for Audi and will position the brand at the forefront of the premium EV market," IHS analyst Tim Urquhart wrote in a commentary. It's the Tesla-zation of America. It's the Tesla-zation of America. The Q6 will be a Model X fighter, and expect other automakers to follow suit, particularly in the luxury sector with SUVs and other large vehicles. They offer more space for the battery packs, and development costs can be recovered easier. "Premium brands have an inbuilt advantage in terms of introducing [electric] powertrains over more mainstream automotive brands," Urquhart wrote. OTHER NEWS & NOTES Analyst says Tesla stock could be worth $465 a share Morgan Stanley analyst Adam Jonas sent shockwaves through the industry when he said Tesla stock has the potential to reach a whopping $465 a share. That's a leap from its $230.77 price at Friday's market close.

More automakers working to turn your smartphone into a shareable digital car key

The smartphone killed the phone book, audio player, the pocket digital camera, handheld GPS devices and voice recorders. Now that addictive, transistor-filled candy bar is coming for your car keys. The Car Connectivity Consortium (CCC) announced that it's unveiled Digital Key Release 1.0 Specification for its member companies, which is the first step in standardizing protocols. As of now, the potential is there for drivers to download a digital key that can lock and unlock the car, start it, and transfer the key to another operator in order to share the car. The CCC's aim is to save development costs, stave off a glut of similar-yet-competing technologies, and create keys that reflect the expanded use cases for cars, i.e., car-sharing services and to-your-car delivery. Next year's Release 2.0 Specification will standardize an authentication protocol between the phone and the vehicle — how a digital key is generated on a secure server and transmitted to the car and the device — and "promise more interoperability between cars and mobile devices." The CCC says that "NFC distance bounding and a direct link to the secure element of the device" will assure security. We take that to mean the phone will need to be in direct contact with the vehicle, at least to open the door. Carmakers and suppliers have been working on digital keys for years now, and the ecosystem for individual owners to open individual cars is growing. Audi showed off its Mobile Key at the 2015 Consumer Electronics Show, and now calls it Audi Connect Key, but we haven't seen much of it in the field. That same year, Volvo said it expected to sell cars with digital keys only by 2017, which clearly didn't happen. Last year, the head of sales at BMW asked, "Honestly, how many people really need [keys]? They never take it out of their pocket, so why do I need to carry it around?" Even though a digital key offers an owner more convenience and long-distance control over their vehicle, car sharing is the target — and that can even include traditional rental cars. In 2013, Continental began testing a digital key in France, aimed at integrating and simplifying the electric-car-sharing business; everything from finding a free vehicle to driving it and charging it could be done on a phone. A key could be programmed with the driver's information, so that any car the driver gets in will be automatically updated with that driver's preferences, say for audio or seating position.