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Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

1984 Audi Sport Quattro expected to hammer at nearly half a million dollars

The highest prices paid at automobile auctions continue to be claimed by European sports cars, with names like Ferrari and Bugatti forever topping the lists. But what we have here is not quite a sports car. It's more of a hot hatch, but its still expected to fetch between $350,000 and $475,000 when it goes up for auction next month in Arizona. That's because this is no ordinary hot hatch... it's the prototypical hot hatch: the legendary Audi Sport Quattro, one of the most maniacal and dominant homologated rally machines ever devised. Shorter in wheelbase and dartier of handling than the Ur-Quattro that came before it, the later Sport Quattro was built to comply to with the FIA's legendary Group B regulations. That meant that it competed with the likes of the Lancia 037, Ford RS200 and Ferrari 288 GTO – beating them all in the World Rally Championship one after another – but also had to be built in limited quantities and sold to the public. And so Audi and its nascent Quattro GmbH skunkworks division built 214 road-going examples of the Sport Quattro, and this could very well be the most immaculate example in existence. It was previously owned by noted collector Yoshikuni Okamoto of Kobe, Japan, and with barely more than 5,000 miles on the odometer, recently underwent an exhaustive service at Audi of Fairfield, CT – one of the company's largest dealerships – and though the Sport Quattro was never offered for sale in the US, this one is now fully registered for use on American roads and comes in impeccable condition despite its 30 years of age. The gavel drops during the RM Auctions event at the Arizona Biltmore on January 15-16, 2015. Even the low end of the pre-auction estimate is nearly double the $184,860 which Sports Car Market reports Bonhams sold an '85 Audi Sport Quattro in September 2013. Featured Gallery 1984 Audi Sport Quattro: RM Arizona 2015 View 21 Photos News Source: RM AuctionsImage Credit: Erik Fuller/RM Audi Auctions Hatchback Performance rm audi sport quattro