2013 Audi Allroad 4dr Wagon Premium Plus Wnav&pano No Reserve on 2040-cars

Auto blog

2017 Audi S4 goes running naked through the Alps

Audi just launched its new A4 sedan barely more than two months ago, bringing with it a raft of improvements over the outgoing model. And you know what that means: A new S4 performance model is just around the corner. Fortunately, that's just what we have here in these latest spy shots, snapped completely undisguised. Spotted testing in the Alps, the new Audi S4 is closely based on the new A4 we've already seen, benefiting from all its enhancements and weight savings. Only it promises to be more potent. Where previous S4s packed V8 engines and the current (outgoing) model pressed a supercharged V6 into service, this new model is tipped to switch to a fresh turbocharged V6. Expect power to rise from 329 horsepower up to 340 or more, and with less weight to motivate, we can expect performance to improve markedly in the process. Along with a more powerful engine, the S4 clearly stands out visually from ordinary A4s with bigger intakes, upgraded rolling stock, quadruple exhausts, and more. We'll have to wait a little longer to find out all the sordid details, but from the look of it, we won't have to wait long. In fact, we'd be surprised if Ingolstadt didn't take the opportunity to unveil it at the Frankfurt Motor Show this month, so watch this space for more and scope out the photos in the gallery above in the meantime.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2014 Audi A7 TDI

If you're a frequent reader of car reviews (my money says you are), you've no doubt come across prose about how a car "checks all the right boxes." It's a common phrase - I'm guilty of using it myself. And I'm about to use it again.
You see, I've just spent a week with the 2014 Audi A7 TDI, shown here against the backdrop of sunny SoCal, even though my stint was spent slopping through this absolutely wonderful winter we've been having in Detroit. If you're one of our podcast listeners, you've already heard me wax poetic about the A7 TDI, and the more I reflect on this diesel darling, the more I firmly believe that this car absolutely, without a doubt, checks all the right boxes.
Well, almost all of them, anyway.