2002 Audi Allroad on 2040-cars

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Recharge Wrap-up: Audi R18 e-tron Quattro wins WEC opener, Toyota Mirai goes to DC

The Audi R18 e-tron Quattro has won the World Endurance Championship season opener at Silverstone. Drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer piloted the number 7 hybrid racecar to a hard-fought win in the six-hour UK race. "This victory is a dream start of the season and a great reward for the whole squad for the hard work last winter," says Audi Motorsport boss Dr. Wolfgang Ullrich, congratulating the team. Audi's second R18 took fifth place in the race after a couple of unscheduled pit stops ate up precious time. Read more in the press release from Audi, below. Mini and Spanish designer Jaime Hayon are presenting new versions of the Mini Citysurfer electric scooter concept at Salone del Mobile in Milan, Italy. The installation, called "Urban Perspectives" depicts an idea of the future of urban mobility. The imaginary living space houses two examples of the Citysurfer concept designed by Hayon. The first is painted to resemble blue and while porcelain, with dots and stripes to give it an upbeat look. The second uses more upscale materials like anodized metal, copper and leather to blend modern and classical elements. The foldable Citysurfer scooter can travel 10 to 15 miles on a charge, and is designed fit and charge inside the trunk of a Mini Cooper. Read more from Mini. Tesla has announced the locations of its first Superchargers in Australia. It will install eight charging booths at the Goulburn Visitor's Centre, about 120 miles southwest of Sydney. The Goulburn superchargers will be powered by renewable energy. Tesla plans to install a network of Superchargers in cities along the route connecting the Sunshine Coast north of Brisbane south to Melbourne. Read more at Clean Technica. The Toyota Mirai will be on display at the National Mall in Washington DC to celebrate the 45th anniversary of Earth Day. Toyota is a sponsor of Global Citizen 2015 Earth Day from April 17 to 19, which will include speakers, musical performances and, of course, Toyota's new hydrogen fuel cell car. "Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel," says Toyota's Bob Carter. Also in April, Toyota will continue to enlighten the public about the Mirai and hydrogen technology in Union Square Park in New York on April 19, and at Waterkeeper Alliance's "Keep it Clean" comedy event in Los Angeles on April 22. Read more from Toyota.

Audi to abandon CVTs?

The continuously variable transmission is one of those technologies that seems to make a lot of sense on paper, but in reality, almost always numbs the driving experience. That's one reason why Audi, according to reports, is planning to phase them out.
One of the first automakers to implement use of the CVT, Audi mates CVTs to larger engines than many other manufacturers, which typically install them on scooters, hybrids and small-displacement hatchbacks. But the time of the Audi CVT (which it calls Multimatic) may be near its end as a report from Australia indicates that Ingolstadt is moving toward a two-gearbox lineup that does not include the rubber-band transmission.
Instead, Audi is said to be focusing its attention on the S-tronic dual-clutch transmission and on conventional torque-converter automatics - although the development of beefier DCTs could spell the end of the Audi slushbox, as well. We've reached out to Audi for comment, so watch this space for confirmation.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.