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Audi celebrates 25 years of TDI

Nope, the diesel engine never really did go out of style for Audi. Now, the German automaker has released a video reminding the world of its persistence with the oil-burners and is commemorating the Silver Anniversary of Audi's first commitment to turbodiesels in 1989. And, yes, there are some road racers shown in the clip, so some of those bad boys actually move pretty well. Audi engineers on camera admitted to some of the early TDI engines being "slow" but still valuable for their torque and, obviously, their fuel economy relative to gas-powered engines. A bunch of tinkering later, though, and Audi says its diesels can be a legitimate "part of a performance car" and has even overcome the issue of noisiness that's often associated with diesels. The automaker made some news in these parts a few years back when its Audi A3 TDI won the 2010 Green Car of the Year at the annual LA Auto Show in late 2009, and the model even succeeded a fellow diesel (the Volkswagen Jetta TDI) to boot. Granted, diesel sales aren't nearly as popular in the US as they are in Europe. Still, Audi last year boosted its diesel sales in the US by 40 percent to 10,076, which was about a tenth of what sister company Volkswagen sold in diesels last year in the States. And things have looked even rosier this year for Audi's TDI sales. Through June, Audi diesel sales have almost quadrupled from a year earlier to more than 8,100 units. Check out the 150-second video on Audi's 25-years of TDI production below.

Audi spending an additional $2.5 billion on expansion through 2019

Every year, it seems the Volkswagen Group announces a new and larger spend to push growth and profit, with Audi a regular recipient of the moolah. That's reasonable, seeing as hauls in 40 percent of Group operating profits. In December last year Audi said it would spend an additional 100 million euros ($122M US) per year through 2018 to develop new models and expand production, targeting 60 models by 2020 and luxury sales leadership. This month Audi said it will boost that by another two billion euros ($2.5B US) over the next five years, for a total outlay of 24 billion euros from 2014 to 2019. Something like 70 percent of those billions will be spent on new models, technology like "connectivity and lightweight construction," and factory expansion at its plants in Ingolstadt and Neckarsulm. Most of the ten models that will plump the lineup to 60 cars will mainly be aimed at the C and D segments, as well as crossovers, the brand's burgeoning portfolio of PHEV models, and all-electric cars that will begin staking ground in the segment. The big spend comes at the same time as Audi is working hard to reduce costs by $2.5 billion to maintain profitability, part of a larger push by VW to cut costs by $6.1 billion by 2017. More than a billion euros will go to new factories in Mexico and Brazil. Work begins on the Mexico plant next year, and when it comes on-line in 2016, Audi's Q5 successor will roll out of its warehouse doors; Audi has already announced it will hire 850 more workers next year in Mexico. When that's done, Mexico's production of German luxury cars will only trail that of Germany, China and the US. The company's Brazil plant will produce the A3 and S3 starting next year, and the brand figures luxury car buying there will triple by 2017. News Source: Reuters Earnings/Financials Plants/Manufacturing Audi Volkswagen Luxury Mexico Brazil ulrich hackenberg

Audi starts new e-gas partnership with Global Bioenergies

Audi continues to try to build its green-car cred with one more partnership to produce synthetic fuels made from renewable resources. The German automaker is hooking up with France-based Global Bioenergies to make a synthetic biofuel called e-gasoline. Audi says making this e-gas "does not create competition with food production and farmland," nipping that argument in the bud. Last summer, Audi opened a power-to-gas facility in Werlte, Germany. That factory produces hydrogen and synthetic methane, which are made from renewable energy sources such as water and excess carbon dioxide. The E-gas plant uses electrolysis to split water molecules into oxygen and hydrogen; those elements will later be set aside to power fuel-cell vehicles but in the near term, the plant will make synthetic natural gas. Audi started delivering e-gas in Germany in the fall of 2013 and estimated that it would make enough of the stuff each year to power 1,500 Audi A3 Sportback G-tron vehicles for more than 9,000 miles. Audi also operates a research facility in Hobbs, New Mexico, with renewable fuel company Joule. That plant produces e-ethanol and e-diesel. Check out Audi's press release about its new Global Bioenergies partnership below. Audi launches strategic partnership with Global Bioenergies Premium carmaker and biotechnology company developing the drop-in biofuel Audi e-gasoline Reiner Mangold, Head of Sustainable Product Development: "Another step closer to carbon-neutral mobility with Global Bioenergies" e-gasoline part of the big Audi e-fuels strategy Audi is launching a strategic partnership with Global Bioenergies. The carmaker will work with the French biotechnology company to promote the development of non-fossil fuels. In addition to the Audi e-gas and e-diesel projects, the research into e-gasoline is part of Audi's persistent efforts to find alternative fuels. Reiner Mangold, Head of Sustainable Product Development at AUDI AG: "We're taking another step closer to carbon-neutral mobility with our partners at Global Bioenergies. We are supporting an innovative technology here which can be used to produce renewable fuel. This process does not create competition with food production and farmland." e-gasoline is part of the overall Audi e-fuels strategy. Audi is already operating a research facility for the production of e-ethanol and e-diesel with its partner Joule in Hobbs, New Mexico. The Audi e-gas plant in Werlte began feeding into the grid a few months ago.