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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands
Sat, May 11 2019One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.
Audi Recalling Nearly 102,000 Cars To Fix Air Bags
Wed, Nov 5 2014Audi is recalling nearly 102,000 luxury cars in the U.S. because the front air bags may not inflate in a crash. The recall covers certain A4 and S4 cars from the 2013 through 2015 model years, plus the 2013 through 2015 Audi allroad. Audi says that it is part of a wider global recall that the company announced last week covering about 850,000 vehicles from the 2013 to 2015 model years. Dealers will update an improperly programmed air bag control module to fix the problem sometime this month. Audi said that in rare cases the air bags may not inflate in a secondary impact. That can increase the risk of injury. No crashes or injuries have been reported in the U.S. or Europe, an Audi spokesman said. But the company is checking a small number of cases in Europe to see if they are linked to air bag programming. The company said in documents posted by U.S. safety regulators that the problem was discovered in tests done in August. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Audi airbag
Next Audi R8 to share hybrid tech with Lamborghini Asterion
Wed, 08 Oct 2014The second-generation Audi R8 isn't far away, but when it arrives, it could serve to seriously shake up the supercar market according to Audi research and development boss Ulrich Hackenberg.
Speaking to Car in the UK, Hackenberg confirmed quite unequivocally that a plug-in-hybrid model and a pure electric were coming. And as with the current R8, the next-gen model will borrow from Audi's Italian cousins at Lamborghini.
"We are able to make the R8 a plug-in hybrid," Hackenberg told Car. "The Lamborghini Asterion shows this is possible - that car uses the platform of the R8. We will see an increase in the efficiency of high-performance cars - they have to meet CO2 regulations of the future in order to survive."