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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi RS4 Avant Nogaro Selection puts a fresh face on old memories

I've been fortunate enough to drive plenty of memorable cars over the years, and one of my all-time favorites is the Audi RS4 sedan. It was only sold in the United States for a short time, but during that quick run, it made a huge impression on me. I remember everything about that car - the smell, the sound, the exact feeling of the manual shifter as it clicked between the six gears, and the texture of the steering wheel that I so happily tossed about. In fact, whenever I'm feeling nostalgic, I go back and watch this video of the late David E. Davis, Jr., running the California Mille roads in a Sprint Blue RS4 - a video we shot for Winding Road many years ago during my tenure as an editor there.
So even though the Audi RS4 Avant Nogaro that debuts here in Geneva isn't super important, especially for our American-centric audience, I feel compelled to write about it. No, we don't get the lovely RS4 in the States anymore, but the package offered in Europe is just as sweet as ever - perhaps even more so, what with that stylish longroof shape. Under the hood is Audi's excellent, naturally aspirated 4.2-liter V8 engine, tuned to deliver 450 horsepower and 317 pound-feet of torque, allowing for a 0-62 sprint of 4.7 seconds.
The Nogaro name refers to the special blue paint - a throwback to the original Audi RS2 Avant that kicked off the company's super sweet luxury offerings. Other unique features for the Nogaro car include gloss black exhaust outlets, window frames and grille surround, as well as matte black roof rails. Special 20-inch wheels round off the exterior enhancements, and inside, Nogaro Blue Alcantara accents can be had on the door panels and seat inners.

Mazda3 versus BMW 1 Series and Audi A3 in Euro diesel showdown

It's not exactly a Tesla Model S taking on a Ferrari, but for us green enthusiasts, a drag race and comparison between reasonably priced diesel hatchbacks does hold interest, and UK's Auto Express was kind enough to do the deed. When raced, the diesels actually laid a little rubber coming off the line, though the track was covered in rain. Did we mention it was in the UK? The comparison was between diesel hatchbacks priced at less than 22,000 British pounds (about $34,500 US), and Auto Express pitted a Mazda3, a BMW 1-Series and an Audi A3 against each other. The results are revealed in the 11-minute video you can watch below. In short, one car smoked the others. In order to set the tone, you should know that the Mazda's 150 horsepower is about 35 more than the other two entrants. The Mazda also earned points for its quiet motor (it sounds more like a petrol engine, the host says), standard equipment that would add about $4,000 to the other two cars if included and relative roominess in front and in back. The Audi gained points for its storage space, while the BMW had the only rear-wheel-drive car in the hunt. See for yourself how the competition stacks up. News Source: Auto Express via YouTube Green Audi BMW Mazda Diesel Vehicles bmw 1-series Auto Express