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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Audi, Google readying infotainment partnership announcement for CES?

The merging of our smart phones and automotive infotainment systems may be about to get an even bigger boost, if a report from Forbes is to be believed. The business publication is reporting that Google and Audi may announce a partnership at next week's Consumer Electronics Show in Las Vegas that would see Google's Android OS taking control of Audi's MMI infotainment system.
The move by Google would be a direct counter to Apple's iOS in the Car initiative, the marquee feature of which allows drivers to access the company's Siri digital assistant via a car's voice controls. According to Forbes, other iOS features that have found their way into cars include functions for iMessage, as well as audio and satellite navigation systems.
Audi and Google already enjoy a working relationship, with the tech company providing data services on many of the automaker's cars, as well as lending Google Maps to the MMI system. If this report turns out to be true, fans of Android could find Audis looking a lot more appealing.

Audi reveals 'rightsized' 2.0 TFSI engine for next A4

Downsizing engines is a trend sweeping the industry. It's not a new thing, and downsizing helps automakers cut fuel consumption and emissions while employing techniques like turbocharging and direct injection. Audi, however, is taking a different approach with its latest engine. Revealed at the Vienna Motor Symposium in Austria is Audi's newest trick powertrain. Where others are going with smaller engines, Ingolstadt's latest displaces a nice round 2.0 liters, employing a shorter intake time to use less fuel. It's sort of like the Miller cycle that Mazda brought to market on the old Millenia, only turbocharged (instead of supercharged) and brought up to date. Audi calls the four-pot "rightsized," producing 190 horsepower and 236 pound-feet of torque across a broad rev range, while getting 47 miles to the gallon – and that's on the US cycle, which is tougher than the European standard a company like Audi would usually quote. In short, it's designed to provide power where needed but only sip at the fuel tank when it's not, but the geekiest among us will want to delve into all the intricacies outlined in the announcement below. The engine is set to power the next-generation A4 before being rolled out in additional models in the future. Ingolstadt/Vienna, 2015-05-07 World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi - New 2.0 TFSI four-cylinder engine with innovative combustion method - Top figures: 190 hp, 320 Nm (236.0 lb-ft), less than 5 l/100 km (47.0 US mpg) - To be implemented in the new Audi A4 by the end of 2015 - Prof. Dr. Ulrich Hackenberg: "A prime example of the Audi rightsizing strategy" Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4. Over ten years ago, Audi was the first manufacturer worldwide to bring the TFSI engine with turbocharging and direct injection into series production. This made the brand with the four rings the trendsetter in downsizing and downspeeding. "We're now taking a crucial step further with rightsizing," said Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG.