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Audi R8 E-Tron back on production map thanks to new battery tech?

Contrary to our October 2012 report, it appears Audi's R8 E-Tron program is back on track, if a report from Australia is to be believed. Drive is reporting that the German brand has changed its mind and won't be sacking the program, despite previously stated concerns about the quality and price of batteries for the R8-based EV.
We last saw the R8 E-Tron prototype in the snows of northern Europe, although footage of the car has been non-existent since that wintry test. This new report claims that a small number of R8 E-Trons will see production, which gels with what we heard back in 2012 and supposed earlier this year. Apparently, some new sort of lithium-ion battery technology has allowed for a drastic increase in range, with rumors of the original 130 miles going up to around 250. According to Drive, this makes the project feasible again.
"Our engineers and technicians are further developing the car and its electric drive system. The range has grown significantly, allowing the potential for a small-scale production," an unnamed, but high-ranking Audi employee told the Aussies.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi to enter third R18 following Loic Duval's huge crash

When we saw the picture above yesterday, our first thought went to driver Loic Duval. After hearing that he, miraculously, walked away from the annihilated heap that had been the number one Audi R18 e-tron Quattro, our next thought went Audi's hopes in this year's 24 Hours of Le Mans. With the race kicking off on Saturday, we couldn't be sure if the team would run a two-car effort (that would put them on even footing with the two-car teams of Porsche and Toyota), attempt to rebuild the decimated racer or bring in a new tub and start from scratch.
Turns out, Audi opted for door number three, importing an all-new chassis to replace the destroyed R18. According to Audi, the team pulled an all-nighter to ready the new car in time for scrutineering and the second round of qualifying.
After a lot of hard work the rebuilt #Audi R18 e-tron quattro No. 1 is almost complete #R18 #LM24 @FIAWEC pic.twitter.com/xicPj0wScW