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2015 Audi Q3 is ready to woo America's young and upwardly mobile

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.
Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.
First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes - just like its Q5 big brother.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Audi rolls out new A6 L E-Tron hybrid for China

Audi is expanding its range of hybrid models with the introduction of the A6 L E-Tron at the Shanghai Motor Show. It's earmarked specifically for the Chinese market and is based on the long-wheelbase A6 L already produced there. The new E-Tron model marries a 2.0-liter turbo four good for 211 horsepower and 258 pound-feet of torque to an electric motor with 122 hp and 162 lb-ft integrated into the eight-speed automatic transmission. A lithium-ion battery pack provides 14.1 kWh power. Mounted in the trunk, it limits cargo capacity to 11.9 cubic feet. The system produces net output of 245 hp and 369 lb-ft – enough to send the long-wheelbase hybrid to 62 miles per hour in 8.4 seconds en route to a top speed of 130 mph. All the while, it'll return 106.9 miles per gallon by the Chinese standard, traveling over 30 miles on electric power alone (at speeds of up to 83.9 mph) and up to 546.8 miles without needing to stop. The A6 L E-Tron is one of three new hybrids Audi is showcasing in Shanghai this year, alongside the Q7 E-Tron and Prologue Allroad concept. Ingolstadt, 2015-04-16 The new Audi A6 L e-tron for China - First Audi plug-in hybrid model from Chinese production - Output of 180 kW (245 hp) with extremely low consumption - 50 km (31.1 mi) electric range and total range of 880 km (546.8 mi) With the A6 L e-tron, Audi is taking an important step toward even greater fuel efficiency in China. The sedan has been developed specifically for the Chinese market. Its plug-in hybrid drive with 180 kW (245 hp) provides for powerful performance. The model consumes on average just 2.2 liters of fuel per 100 kilometers (106.9 US mpg). After launching the e-tron era in China with the imported A3 Sportback e-tron* in 2015, Audi is taking the next step with the local production of the A6 L e-tron beginning in 2016. The model is based on the long version of the Audi A6, which is already built in China, and is configured as a highly efficient parallel hybrid, meaning that its two drives are arranged one directly behind the other. The 2.0 TFSI is a state-of-the-art, four-cylinder, gasoline engine producing 155 kW (211 hp) and 350 Nm (258.1 lb-ft) of torque. The disk-shaped electric motor provides 91 kW and 220 Nm (162.3 lb-ft) of torque. Together with a decoupler, this is integrated into the eight-speed tiptronic transmission, which transfers the power to the front wheels. System output is 180 kW (245 hp); maximum system torque is 500 Nm (368.8 lb-ft).