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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Audi debuts all-new R18 E-Tron Quattro with novel secondary hybrid system

This is the new Audi R18. It looks like the Bond villain of race cars (it has red running lamps), and if Audi's past is any indication, it'll prove difficult to beat in the LMP1 class of the 2014 World Endurance Championship.
The car's full name is the Audi R18 E-Tron Quattro, just like last year's car. Also like last year's car, the new R18 draws its power from a V6 turbodiesel, which powers its rear wheels, and Audi's E-Tron hybrid system, which runs its front axle. Unlike last year's car, though, this R18 has a secondary hybrid system. Audi has fitted the V6 with an electric turbocharger and figured out how to capture waste heat generated when the engine reaches its boost limit. That power can then be stored and fed back into either the turbo or the front axle's hybrid system under acceleration.
There are a number of changes to the body on the new car, forced in large part by series regulation changes. The car is narrower, particularly at the front, but it's also taller. The front end is set off by a new wing, as part of a new WEC regulation. Audi seems quite pleased about this, citing an improvement in front-end downforce and a reduction in cost. Like Formula One, the WEC contenders now have to contend with a ban on the so-called blown diffuser, which forced exhaust gases over the diffuser, creating downforce. That's necessitated some changes from Audi, although as we have no rear shots of the car, we can't tell you what it looks like.

Autoblog Podcast #402

Episode #402 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the Audi A3 TDI Challenge and luxury car features we not-so-secretly love. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #402: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Audi A3 TDI road trip Luxury features we're sort of ashamed we love In The Autoblog Garage: 2014 Land Rover LR4 2015 Aston Martin Vanquish 2015 Dodge Challenger R/T Scat Pack Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:17:40 Rundown: Intro & Garage - 00:00 Audi A3 TDI Challenge - 42:51 Luxury Features We Love - 01:00:05 Q&A - 01:09:17 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Aston Martin Audi Dodge Land Rover Diesel Vehicles Luxury Performance aston martin vanquish