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Audi races ahead with new R8 LMS [w/video]

The biggest news from Audi at the Geneva Motor Show may very well be the reveal of the all-new, second-generation R8 supercar. But the road-going version isn't the only one it's rolling out at the Swiss expo, where it's joined by the new competition-spec R8 LMS. Set to hit race tracks around the world next season, the new Audi R8 LMS picks up where the current one leaves off, having taken 26 GT3 Championship victories and seven 24-hour race wins between 2009 and 2014. That's a heck of a mantle to assume, but the new model looks like it'll be up to the task. Based on the new road-going R8, the new LMS is built to 2016 GT3 regulations and in many ways even exceeds them. In fact, Audi says it meets the more stringent crash requirements for the LMP1 class, and includes its state-of-the-art Audi Protection Seat PS 1 from the R18 E-Tron Quattro. It also incorporates the emergency hatch Audi built in to its DTM racers. Of course, there's more to the new R8 LMS than safety. Despite the addition of those features, the whole package is a good 55 pounds lighter than the outgoing model, thanks to the lightweight spaceframe chassis and the increased use of carbon-fiber components – all the while offering more torsional rigidity. Power still comes from Audi's celebrated 5.2-liter V10 engine producing 585 horsepower, but is now mated to a new six-speed sequential gearbox and benefits from an entirely new electrical system, improved airflow and optimized aerodynamics. All that and more ought to help the new R8 LMS and its customer racing teams achieve the success they're after once it makes its competitive debut at the Nurburgring 24-hour race in mid-May 2016. Related Video: AUDI R8 LMS ESTABLISHES NEW RACE CAR GENERATION: LIGHTER AND SAFER THAN EVER BEFORE Ingolstadt, March 3, 2015 – Audi is again running in front. As one of the first automobile manufacturers to do so at the beginning of the 2015 season, the brand with the four rings is presenting a race car that already meets the requirements of the new GT3 regulations to be introduced in 2016. The new Audi R8 LMS is lighter and safer than ever before. It features even more race car technology, clearly improved aerodynamics and, as a result, provides customers with an efficient concept. Back in spring of 2014, Audi began testing the new R8 LMS that is following in big footsteps.

Audi already teasing, testing next R18 e-tron quattro

You can't debate Audi's record in endurance racing. With 12 victories at the 24 Hours of Le Mans, it comes second only to Porsche in the history books of the famous endurance race - only in Audi's case, all of those victories have come in the last 14 years, losing only twice: once to its partner team Bentley in 2003 and once to rival Peugeot in 2009. It's won the FIA World Endurance Championship in both of the seasons it's run so far, and has won championships in the European and American Le Mans Series, too.
That's quite a record to defend, and defend it Audi will with an evolved LMP1 racer next year. Only a week after tying up its second consecutive world championship, the German outfit is already back at Sebring this weekend testing the successor to the all-conquering R18 e-tron Quattro. Unfortunately as the new United SportsCar Championship doesn't include LMP1s, the only chance we may have to see it competing here in the United States will be at the 6 Hours of the Circuit of the Americas in September.
Audi is keeping mum on the details for the time being, releasing only this one photo and promising to reveal further details before the end of the month, but we can already discern a more streamlined shape, revised aero and reprofiled headlamps among the changes from the outgoing R18. One way or another, with Toyota upping its game and Porsche returning to top-level competition next season, Audi may be in for its toughest challenge yet - but you can bet it won't take it lying down. Scope out the press release below and watch this space for more.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.