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'Worldwide, every third Audi will be an SUV by 2020'

Automotive News Europe reports the new Audi manufacturing facility in San Jose Chiapa, Mexico will increase the automaker's production capacity for the Q5 SUV by 150,000 units per year. While the plant will supply every market with the exception of China, most of the production is slated to head to the US.
While speaking with ANE, Audi CEO Rupert Stradler said, "Worldwide, every third Audi will be an SUV by 2020." So far this year, 40 percent of Audi vehicles sold in the US have been light trucks, with the company's sales in that segment jumping by 53 percent. By comparison, Audi passenger car sales have increased by just one percent.
The first Q5 vehicles from the San Hose Chiapa plant will show up on dealer lots in 2016. Audi of America recently received a larger 9,000-unit allocation of Q5 models after seeing sales increase 36 percent through April compared to the same period in 2012.

New Audi Sport Quattro Laserlight geeks out with mad lumens

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid powertrain and carbon-fiber bodywork mean that it would go like stink if it were ever allowed to turn a wheel, and the shapely coupe stance looks every inch the part of a modern-day super coupe, too. Better yet, the laser-powered headlamps that are the crowning glory of the concept car are actually slated for production at some point in the not-distant future.
We're talking about lasers here, folks. I don't know about you, but if you had told the 10-year-old, Real Genius-watching version of me that there'd one day be a car with lasers for headlights, well, I'd have wanted one of those things, pretty bad.
Anyway, Audi's lasers may not be able to ignite a giant pack of Jiffy Pop from space, but they are set to be the new standard for illumination on the road. The laser lights are nearly three times as bright and beam twice as far as current, top-notch LED high beams and were called "safer, sharper and more efficient" compared with existing technologies. That "safer" part works on two levels: the brighter beams offer far better visibility, naturally, but Audi also tells us that they won't dazzle oncoming drivers like traditional high beams will. That means you can drive with the maximum illumination at all times. Cool stuff, here at CES.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.