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Audi adding 11 new models, focus on CUVs and fullsize luxury

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.
CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.
The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.

Audi CEO's Dieselgate arrest threatens fragile truce among VW stakeholders

FRANKFURT — The arrest and detention of Audi's chief executive forces Volkswagen Group's competing stakeholders to renegotiate the delicate balance of power that has helped keep Audi CEO Rupert Stadler in office. Volkswagen's directors are discussing how to run Audi, its most profitable division, following the arrest of the brand's long-time boss on Monday as part of Germany's investigations into the carmaker's emissions cheating scandal. The supervisory board of Audi, meanwhile, has suspended Stadler and appointed Dutchman Bram Schot as an interim replacement, a source familiar with the matter said on Tuesday. Schot joined the Volkswagen Group in 2011 after having worked as president and CEO of Mercedes-Benz Italia. He has been Audi's board member for sales and marketing since last September. The discussions risk reigniting tensions among VW's controlling Piech and Porsche families, its powerful labor representatives and its home region of Lower Saxony. VW has insisted the development of illegal software, also known as "defeat devices," installed in millions of cars was the work of low-level employees, and that no management board members were involved. U.S. prosecutors have challenged this by indicting VW's former chief executive Martin Winterkorn. Stadler's arrest raises further questions. Audi and VW said on Monday that Stadler was presumed innocent unless proved otherwise. Munich prosecutors detained Stadler to prevent him from obstructing a probe into Audi's emissions cheating, they said on Monday. Stadler is being investigated for suspected fraud and false advertising. Here are the main factors deciding the fate of Audi. Background: Audi's role in Dieselgate Volkswagen Group was plunged into crisis in 2015 after U.S. regulators found Europe's biggest carmaker had equipped cars with software to cheat emissions tests on diesel engines. The technique of using software to detect a pollution test procedure, and to increase the effectiveness of emissions filters to mask pollution levels only during tests, was first developed at Audi. "In designing the defeat device, VW engineers borrowed the original concept of the dual-mode, emissions cycle-beating software from Audi," VW said in its plea agreement with U.S. authorities in January 2017, in which the company agreed to pay a $4.3 billion fine to reach a settlement with U.S. regulators.

2014-15 Audi SQ5 recalled for steering issue

Audi is recalling 5,625 SQ5 crossovers from model years 2014 and 2015 due to a fault in the electric power-assisted steering system. The affected vehicles were built between May 22, 2013 and April 14, 2015. The vehicles in question may experience power-steering shutdowns in cold conditions. Good thing the US' average July temperature sits in the mid 70s. The actual root of the problem is a fault in the steering motor sensor, according to the bulletin from the National Highway Traffic Safety Administration. While manual steering would still be available, the sudden loss of power could catch drivers off guard, increasing the chances of a crash. Owners of the affected vehicles will be notified by Audi USA, and will need to report into dealers for a software update to the power steering control module. Scroll on down for the official notification from Audi. Report Receipt Date: JUL 20, 2015 NHTSA Campaign Number: 15V452000 Component(s): STEERING Potential Number of Units Affected: 5,625 Manufacturer: Volkswagen Group of America, Inc. SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2014-2015 Audi SQ5 vehicles manufactured May 22, 2013, to April 14, 2015. The affected vehicles have an electric power steering assist system that may shut down in cold temperatures due to a steering motor sensor fault. CONSEQUENCE: If the vehicle experiences a loss of power steering assist, extra steering effort will be required at lower speeds, increasing the risk of a vehicle crash. REMEDY: Volkswagen will notify owners, and dealers will update the power steering control module software, free of charge. The recall is expected to begin July 28, 2015. Owners may contact Audi customer service at 1-800-253-2834. Volkswagen's number for this recall is 48M1. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.