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Audi Q7 E-Tron confirmed?

Rumors out of Australia say we'll be seeing a new variant of the Audi Q7 when the next-generation models bows in a few years. Joining the diesel and gas range will be the second production member of Audi's E-Tron family, which was introduced by the R8 E-Tron, but will actually see production in the form of the A3 E-Tron.
Speaking with Audi's managing director in Australia, Andrew Doyle, Car Advice asked what the future held now that the electrified R8 had effectively been shelved. "I don't see it [R8 E-Tron] as a major thing for us. We'll launch [locally] with A3, followed by Q7..."
The new Q7 will share its platform with the Volkswagen Group's two other large SUVs, the Porsche Cayenne and Volkswagen Touareg. But, as Car Advice is quick to point out, the Porsche and VW variants are slated for arrive next year - the second-generation Q7 won't arrive until 2015. Doyle refused to explain the discrepancy.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Audi TT Quattro Sport Concept takes the next-gen to the extreme

There's little doubt that the new Audi TTS and its 310-horsepower, 2.0-liter, turbocharged four-cylinder will be very quick when released to the general public. As a means of reminding us that Audi can do much more with the little TT, though, the German manufacturer has presented this, the TT Quattro Sport Concept, alongside its litter of new sports cars.
Complete with a 420-horsepower, 2.0-liter, turbocharged engine - yes, it really puts out 210 horsepower per liter - the TT Quattro Sport can snap to 62 miles per hour in just 3.7 seconds. 331 pound-feet of torque is also on offer, meaning this one-off TT outguns the TTS by 110 horsepower and 51 pound-feet of torque.
An S-Tronic transmission shuffles the power about, while the car itself rides on a lowered and stiffened suspension. 20-inch alloys are featured with centrally locking, racing-style hubs. Those racy wheels are housed in wells that have had their arches stretched an additional 1.18 inches, which, along with the lowered suspension, contribute to the TT's aggressive looks.