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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Bonhams sells '85 Audi Sport Quattro for record $427k at Goodwood

1960s Ferraris and pre-war Bugattis tend to fetch the highest prices at auction, but the Audi Sport Quattro is coming into its own. Just this past January in Scottsdale, RM Auctions sold one for an investment-worthy $401k. But during its sale at the Goodwood Members' Meeting this past weekend, rival auction house Bonhams set a new record for the prototypical hot hatch at GBP287,100 – equivalent at today's exchange rates to over $427,000. The pristine white 1985 example has had three owners to date and 26,000 miles on the odometer, and was joined by a 1982 Audi Quattro A1 Group B rally car that won the 1983 championship and sold for nearly as much as its road-going counterpart at GBP253,480 ($377k). Those weren't even the highest-grossing lots at the auction though. The headline price was achieved by a 1959 Frazer Nash Le Mans Coupe that sold for a nice round GBP470,000 ($700k). Other highlights included a 1962 Aston Martin DB4s that went for the equivalent of $382k and a '66 Aston DB6 Vantage that brought in $288k. This was just the first of three auctions that Bonhams will hold at Goodwood this year, with the Festival of Speed scheduled for June 26 and the Revival for September 12. 1980S MOTORING LEGENDS LEAD THE WAY at Bonhams Goodwood Members' Meeting sale 21 Mar 2015, Goodwood 73rd Members' Meeting The ex-Kitty Maurice 1959 Frazer Nash Le Mans Coupe was the top lot of the day, selling for GBP470,000. 1980s models achieved excellent prices, with the 1985 Audi Quattro Sport SWB Coupe setting a new world auction record for the model at GBP287,100, and the ex-works, Hannu Mikkola/Arne Hertz 1982 Audi Quattro A1 Group B Rally Car selling for GBP253,480. The first of three Bonhams auctions scheduled at Goodwood for 2015, the Sale saw three-quarters of motor cars finding new homes. Restoration projects also proved popular, with a 1962 Aston Martin DB4 Series IV Sports Saloon achieving GBP256,860, and a 1963 Porsche 356B Super 90 Coupe doubling estimate at GBP32,200. Bonhams inaugural Sale at the 73rd Goodwood Members' Meeting showed a strong trend for iconic 1980s sports cars, achieving a new world auction record for an Audi Quattro as the hammer fell at GBP287,100 for the 1985 Sport SWB Coupe model.

Is Audi readying hardcore final edition R8?

The days may be numbered on the current Audi R8, but if our latest round of spy photos is any indication, Audi's first supercar is going to go out with a bang. This camo'd tester was spotted parked somewhere in Europe, and if doesn't at least belie a faster R8, it certainly indicates that a more aerodynamically intense model is coming.
The tall rear wing is the most obvious aerodynamic change. It's joined out back by a none-too-subtle diffuser and the cannon-like exhausts of the R8 V10 Plus, while the front and side of this particular R8 are home to new side sills and winglets on the lower front fascia.
We'll be keeping our ears to the ground for any more on what looks to be another variation of first-generation Audi supercar. Until then, let us know what you think this car may foreshadow. A new halo model? A gentleman racer? Have your say below.