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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Translogic 169: Racing against Audi's autonomous RS7

Translogic host Jonathon Buckley heads back to the Ascari Race Resort in Spain for an encounter with a track rival unlike any other. Watch as "Bucko" challenges "Bobby," Audi's autonomous Audi RS7 racecar to see who is quicker around the course. It's a classic tale of "man versus machine" in this episode of Translogic. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Audi Autonomous Vehicles Racing Vehicles Translogic Videos

New Tesla, McLaren, and Ferrari models added to Takata recall list

UPDATE: A McLaren spokesperson confirmed to Autoblog that "a number" of McLaren models in the US, Japan, and South Korea will be recalled to fix non-dessicated airbag inflators. However, the recall only affects passenger airbags, as all driver's-side inflators use a different technology and are not affected. The timeline is still being determined. It's been more than two and a half years since the Takata airbag recall first made waves. Despite knowing which airbags were at fault and the exact cause of the failure, manufacturers like Audi, Ferrari, McLaren, and Tesla have been building and selling cars with defective airbags. Although it takes several years for the airbag to degrade to the point of failure, all of these new cars will eventually have to be recalled for replacements. It appears that time has come, as the National Highway Traffic Safety Administration has now issued a recall on some of these new models. Models from Tesla and McLaren have been added to NHTSA's recall list for the first time. Tesla is recalling every 2012 - 2016 Model S while McLaren is bringing back every model it's made since relaunching its road-car business in 2012. Not even the P1 is free from failure. Other automakers have expanded their affected-vehicle list. All of Ferrari's 2016 - 2017 lineup now falls under the recall and joins a number of previously recalled models, while Audi is recalling the 2017 R8. Since the recall started, dozens of automakers have recalled millions of affected cars to replace potentially fatal and highly flawed airbags that can deploy bits of metal at occupants. Eleven deaths in the United States are directly related to the faulty airbags. Before the recall, Takata held a sizable share of the airbag market. When the failures began to occur, some automakers were left with no alternative suppliers. As it takes a few years for the airbags to fail, automakers without other options faced a choice: they could either build cars that would be recalled in the future or stop building cars altogether until a secondary supplier could be found. These recalls seem to be happening so frequently that owners may not know what to do or where to check to see if their car is potentially affected. NHTSA is keeping a comprehensive list of all affected models. Their website can help owners determine if they have a potentially problematic airbag installed and the steps to take to replace it.