2012 Audi A7 Quattro Premium Plus Awd Sunroof Nav 21k Texas Direct Auto on 2040-cars

Auto blog

How does a 600-HP Audi RS6 Avant Plus sound to you?

The 2013 Audi RS6 Avant was announced back in December with a twin-turbo V8 cranking out 560 horsepower, but Car is reporting that this badass grocery getter could get even more power with a new Plus model. In a conversation with Car, Stephan Reil, Audi's top guy at its Quattro GmbH division, told the magazine that the RS6 Avant Plus would produce around 600 horsepower, and it sounds like there is a growing family of RS Plus models being planned as well.
Aside from the more powerful engine, the specifics of the RS6 Avant Plus are unknown, but we'd suspect some weight-savings measures and updated features for improved handling. Like recent RS Plus models such as the TT RS Plus and R8 Plus, the RS6 Avant Plus will not be a limited-production unit when it goes on sale (most likely for the 2014 model year).

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

1,682 miles in a 2014 Audi A8 L TDI - Part 1

We're going to skip the joke - because this isn't one - and get straight to the punchline: If the forthcoming 2014 Mercedes-Benz S-Class looks like it will lead the segment in interiors, the 3.0-liter turbodiesel in the 2014 Audi A8 L TDI takes the head of the table when it comes to engines.
After joining Audi for the 12 Hours of Sebring, we stood in the parking lot of The Inn On The Lakes on Sunday morning, our thousand-yard stare interrupted by the Citgo gas station across the street. We had one key, three bags, one white A8 L TDI, something like 17 gallons of diesel in the tank and one week to burn through it. For the purposes of a Quick Spin, we could have simply traipsed around the central Florida outback, all citrus, dusty scrubland and diners lifted from Cronenberg films, made short work of measuring the refinement and potential rarefaction of the oil burner under the hood and made our way back to the Orlando airport.
But dear readers, where would the adventure be in that?