13 Black A-7 3.0-t 3l V6 Supercharged Quattro Awd *navigation *rear View Camera on 2040-cars

Auto blog

Audi S1 nearly ready to rocket euros out of your pocket

Audi was out testing its upcoming S1 on the streets of Germany when our trusty spy photographers snapped the new, all-wheel-drive hot hatch that's set to succeed the limited-edition A1 Quattro.
Unlike the A1 Quattro, the S1 should sport a much less aggressive look overall. As shown in the spy shots, its wheel wells lack the meaty flairs of its predecessor while its rear wing is much more subdued. The wheels are more in line with what we expect from Audi's S models and its higher ride height is more conducive to common things like steep driveways and speed bumps that the 333-unit A1 Quattro might not encounter.
According to our spies, the S1 should hit the European market with anywhere from 220 to 250 horsepower, making it considerably more potent than competitors like the Ford Fiesta ST or Polo GTI from its parent company, Volkswagen (although it'll likely arrive at a considerably higher price than either of those pocket rockets). On the high end, that's roughly equal to the 252 ponies generated by the 2.0-liter, turbocharged four in the A1 Quattro

Audi promises production laser headlights

Audi is showing off new laser headlight technology this week at the 2014 Consumer Electronics Show on its Audi Sport Quattro Laserlight Concept, and most intriguingly, the automaker has plans to use the long-range lighting on production vehicles. Audi CEO Rupert Stadler tells Automotive News that this type of headlights will be used on a future production vehicle, although he did not specify any timeframe.
On the concept vehicle, the headlights employ LED low beams, while the high beams use the laserlight technology. Audi says that these lights are not only very small ("a few microns in diameter") they are also able to light the road for almost a third of a mile (1,640 feet), with three times the brightness of an LED highbeam, yet with pinpoint control. These lights have already been confirmed for use in motorsports on the 2014 Audi R18 e-tron Quattro LMP1 racecar, and the tech will eventually trickle down to road-going cars.
In addition to how long this trickle down will take, it's doubtful we'll see these lights in the US anytime soon. Audi is still working with the US Department of Transportation for approval of its LED Matrix Beam headlights, which are already sold in other markets, and the negotiations appear to be taking quite a bit of time. Automotive News also notes that the laser headlights earmarked as options on the 2015 BMW i8 will not be offered in the US, either.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.