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Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Audi bringing TT Clubsport Turbo concept to Worthersee

Is the world ready for an Audi TT with 600 horsepower? Well it had better be, because that's exactly what Ingolstadt has in store for this year's GTI-Treffen at Worthersee, Austria. Billed as a "technology concept," this TT show car packs a 2.5-liter inline-five with two electric turbochargers. Audi is developing electric turbos for its diesel engines, but has found a performance application here in a gasoline engine. The result is a whopping 600 horsepower and 479 pound-feet of torque, driving all four wheels through a six-speed manual transmission. Weighing in at 3,078 pounds and with those electric turbos spooling up quick, it's said to reach 62 in 3.6 seconds en route to a top speed of over 192 miles per hour. In a TT. The turbos are powered by a 48-volt electrical system, juiced by a compact lithium-ion battery in the trunk that can store regenerated power. It's also got a coilover suspension and electric jack to get over obstacles like curbs and speed bumps. The whole thing rides on 20-inch alloys with a two-tone finish, with carbon-ceramic discs to keep it all in check, and as you can see, a rather aggressive-looking widebody aero kit. All of which makes for a rather stunning concept, even if its encroachment on the R8 means it will likely never see production. Related Video: Ingolstadt/Reifnitz, 2015-05-08 Tremendous thrust right from the start: the Audi TT clubsport turbo technology concept car - Premiere at Worthersee: show car has 2.5 TFSI and electric biturbo - 441 kW (600 hp) and 650 Nm (479.4 lb-ft), 0 to 100 km/h (62.1 mph) in 3.6 seconds - Development chief Prof. Dr. Hackenberg: "Technology close to production readiness" Wide add-on parts, a powerful rear wing and a power output of 441 kW (600 hp) – the Audi TT clubsport turbo impresses with its power and design. From May 13 to 16, Audi will be showing its technology concept car on the Worthersee Tour in the Austrian town of Reifnitz. The inspiration for the show car came from the successful Audi 90 IMSA GTO of the late 1980s. A new technology is making its debut under the hood. The car's electric biturbo adds even more dynamism to the driving experience with its spontaneous response. "The electric biturbo signifies a new dimension in driving enjoyment; it boosts sprinting ability and torque and enables high peak power," explains Prof. Dr. Ulrich Hackenberg, Audi Board Member for Technical Development. "In our TDI engines, we are close to production readiness with this technology.

Trump calls Germans 'very bad,' vows to stop their car sales in US

TAORMINA, Italy -Talks between President Trump and other leaders of the world's rich nations at the G7 summit on Friday were expected to be "robust" and "challenging" after he had lambasted NATO allies and condemned Germans as "very bad" for their trade policies. Trump's confrontational remarks in Brussels, on the eve of the two-day summit in the Mediterranean resort town of Taormina, cast a pall over a meeting at which America's partners had hoped to coax him into softening his stances on trade and climate change. According to German media reports, Trump condemned Germany as "very bad" for its trade policies in a meeting with European Commission President Jean-Claude Juncker, signaling he might take steps to limit sales of German cars in the United States. "The Germans are bad, very bad," he reportedly told Juncker. "Look at the millions of cars that they're selling in the USA. Horrible. We're gonna stop that." White House economic adviser Gary Cohn on Friday confirmed the reports. "He said they're very bad on trade, but he doesn't have a problem with Germany." Cohn said Trump had pointed out during the meeting that his father had German roots in order to underscore the message that he had nothing against the German people. Trump's spokesman Sean Spicer said Trump had "tremendous respect" for Germany and had only complained about unfair trade practices in the meeting. Juncker called the reports in Spiegel Online and Sueddeutsche Zeitung exaggerated. The reports translated "bad" with the German word "boese," which can also mean "evil," leading to confusion when English-language media translated the German reports back into English. "The record has to be set straight," Juncker said, noting that the translation issue had exaggerated the seriousness of what Trump had said. "It's not true that the president took an aggressive approach when it came to the German trade surplus." "He said, like others have, that (the United States) has a problem with the German surplus. So he was not aggressive at all," Juncker added. In January, Trump threatened to slap a 35 percent tax on German auto imports. "If you want to build cars in the world, then I wish you all the best. You can build cars for the United States, but for every car that comes to the USA, you will pay 35 percent tax," he said. "I would tell BMW that if you are building a factory in Mexico and plan to sell cars to the USA, without a 35 percent tax, then you can forget that." Last year, the U.S.