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XCAR shows how Audi engineers let loose with A1 Quattro

In its ultimate mortal guise, the Audi A1 Black Edition - the littlelest little guy Audi makes - costs 22,340 pounds ($33,705 US) in the UK and comes with a turbocharged 1.4-liter four-cylinder that outputs, at most, 182 horsepower and 184 pound-feet of torque. The Audi A1 Quattro - still employing the body of the littlelest little guy Audi makes - costs more than 41,020 pounds ($61,888 US) gets a turbocharged 2.0-liter four-cylinder from the Audi TTS with 252 hp and 258 lb-ft. And quattro. And 17-inch, center-locking, white wheels.
The crew at XCAR gets the A1 Quattro on video, to both question how the A1 Quattro happened and then to praise it even if they never found the answer. The hosannas come too late for anyone in the UK who was waffling about buying one, however, since all 19 meant for the 'sceptered isle are sold out. You can see what we missed out on in the video below.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.