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2016 Audi S6

Minutes after spending time in the refreshed 2016 Audi A6 in Germany, we were tossed the keys to its enthusiast-tuned sibling, the Audi S6. In similar manner to its lesser brethren, the S6 has also been updated for the 2016 model year with a new look, a boost in power and additional technology.
Its aggressive demeanor is heralded by a redesigned signature single-frame grille, resculpted bumpers (front and rear) and new lights on both ends - the Matrix LED headlamps fitted to our European test car are impressive, but the US DOT has ensure that we won't see them (pun intended) for now. The cabin appointments have gone even further upscale, and the enhanced MMI infotainment system now runs more fluidly thanks to a faster NVIDIA graphics chip. The primary instrument cluster, facing the operator, has been redesigned to offer its own duplicate display to ease the driver's workload.
Under the hood, the twin-turbocharged 4.0-liter TFSI V8 is bumped to 450 horsepower (a gain of 30), while torque remains the same at 406 pound-feet. The standard gearbox is Audi's seven-speed S-tronic dual-clutch unit, sending power to all four wheels through the automaker's rear-biased Quattro permanent all-wheel-drive system.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Audi readying diesel PHEV models for US and Europe

With the racing pedigree provided by the Audi R18 E-Tron Quattro, you'd be forgiven for thinking that the German king of Le Mans is capitalizing on the connection between its road cars and race cars at every opportunity. Maybe there's an entire range of Le Mans Editions for the automakers diesel-hybrid offerings, with perhaps Tom Kristensen acting as the brand's spokesperson for the technology in Europe. You'd be wrong, though, because despite the R18's overwhelming successes in endurance racing, Audi the road-car manufacturer doesn't offer a single diesel-hybrid production car.
This factoid will hopefully be as short lived as it is disappointing, though, as a diesel-electric is around the corner, according to the brand's tech boss, Ulrich Hackenberg. In fact, it gets better than a mere diesel-hybrid; it will be a plug-in diesel-hybrid, only the second to hit the market, alongside the European-market Volvo V60.
According to Hackenberg, the new tech will be the result of a marriage between the brand's well-received 3.0-liter, TDI V6 with an electric motor. The next-generation Audi Q7 (shown above) will be the initial recipient, confirming previous reports that claimed a PHEV TDI could come to the next-gen CUV. Its MLB architecture, meanwhile, would allow the plug-in-hybrid-diesel powertrain to be fitted easily enough to the A8 luxury sedan. While the new Q7 should hit the market at some point in 2015, it's unclear when the PHEV TDI model could see the light of day.