Audi: A6 Premium on 2040-cars

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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Audi reveals new TT spec racer

We've seen the coupe. We've seen the convertible. We're still waiting on word of the next variant, but before it arrives, Audi has revealed the racing version of the new TT.
Set to form the backbone of the inaugural Audi Sport TT Cup, the competition-spec sports coupe is closely based on the production version packs the same 2.0-liter turbo four and six-speed dual-clutch transmission as the road-going TTS, delivering the same 310 horsepower, but with a push-to-pass boost of an extra 30 hp.
It's also got an active differential, and while the full specifications have not yet been revealed, it's clear that Audi has also outfitted the TT racer with more aggressive aero, track-spec rolling stock and a stripped-out cockpit (complete with the Audi PS1 Safety Seat from the R8 LMS Ultra) to get weight down to from 2,700 pounds in stock production form to 2,480.

Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video: