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Audi reveals R8 E-Tron Piloted Driving concept at CES Asia

Designed as they are to take the driver out of the equation, you might think that the idea of an autonomous vehicle would seem diametrically opposed to that of a supercar. But Audi disagrees. The German automaker has cooked up a series of "piloted driving" concepts that are increasingly focused on performance, and this could be the ultimate iteration yet. Audi's latest Piloted Driving demonstrator is based on the R8 E-Tron. It's altogether almost identical to the one we saw in Geneva, packing an electric powertrain to deliver 456 horsepower, 679 pound-feet of torque and a 0-62 time of 3.9 seconds. Only in this case, it can do it all on its own, without any driver intervention. To pull that off, Ingolstadt has fitted this show car with an array of sensors, including a new laser scanner, multiple video cameras, ultrasonic sensors and radar transmitters at both ends – all handled by a central "driver assistance control unit." It's the latest in a series of concept cars that has already included a version of the RS7 Sportback designed to lap the racetrack, and the Prologue concept that drove itself to CES. This concept was similarly unveiled at CES Asia, the Eastern counterpart to the tech expo we usually catch in Las Vegas. Just what the point is in engineering (or buying) one of the best-driving cars on the market and then handing over its operation to a computer, we don't quite get. But at least we can rest easy knowing that Audi is not giving up on performance as autonomous tech turns the driver into just another passenger. Related Video: Audi R8 e-tron piloted driving technical concept car 340 kW of power, 0 to 100 km/h (62.1 mph) in 3.9 seconds and a driving range of 450 km (279.6 mi) – Audi has extensively developed its all-electrically powered high-performance R8 e-tron sports car further. The technology study is one of the highlights of CES Asia, and it brings together future technologies – which relate to lightweight design, high-performance drive systems and functions for piloted driving. The Audi R8 e-tron piloted driving concept car is based on the multimaterial Space Frame of the new production R8. A rear car body module made of carbon fiber reinforced polymer (CFRP) integrates the luggage compartment, which extends the frame structure. The walls of the luggage compartment shell are corrugated, so that they can absorb extreme amounts of energy with little material weight in case of a rear-end collision.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2020 Aston Martin DB11 tops this month's list of discounts

When we drove the Aston Martin DB11 for the first time, we said that it "stands out" and that "it delivers on the promise of Aston's potential for a successful second century." But we also said, "There must be a reason to buy the Aston beyond the fact that it turns heads at the country club." In case its stunning good looks and 600-horsepower 5.2-liter twin-turbo V8 weren't enough to grab your attention, how about a discount of nearly $20,000? Right now, buyers of the 2020 Aston Martin DB11 are paying, on average, $182,435. According to data provided to Autoblog from Truecar, that's a discount of $19,385 from the British coupe's average suggested retail price of $201,820. That's the largest discount on a new car in America this month, based on the dollar amount off the car's sticker price. The next biggest discount is for the 2019 Mercedes-Benz S-Class. Buyers of the German brand's range-topper are scoring an average discount of $13,816. While that's a much smaller number than the DB11, it represents 13.5% off the S-Class's average retail price of $101,151 versus the 9.6% discount of the Aston Martin. In fact, the Benz's percentage discount means it's the eighth-best deal in America overall. If you favor a different flavor of German luxury, the 2019 Audi A8 isn't far behind with an average discount of $12,701 representing 12.5% of its $101,762 average sticker. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: 2017 Aston Martin DB11 First Drive