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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi A3 outselling Mercedes CLA 2 to 1 in its first 3 months on sale

The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
The CLA was one of the hottest new cars of last year. Mercedes even called it the company's best launch in 20 years, but it sees as if that early sales performance has not been sustainable. According to Bloomberg, the CLA has seen its sales drop year-over-year in seven of the last eight months, and the new A3 came at just the right time to fill that void.
In June, Mercedes shifted 1,658 CLAs in the US, compared to 2,452 for the A3. The Merc has sold more units so far this year but only because the Audi sedan has only been on sale for three full months. With the two cars being relatively comparable as compact, front-wheel-drive, German luxury sedans, it appears buyers prefer the Four Rings over the Mercedes star, so far at least.

Audi Prologue Avant puts new styling focus on wagons

As much as we loved the Audi Prologue Concept that debuted late last year at the LA Auto Show – and, suffice it to say, we liked the first Prologue a lot – this new Prologue Avant from the German automaker may just rock our socks that much further off our feet. We have very little by way of actual, concrete details on what's under the angular wagon-shaped skin of the Prologue Avant, but we'd be perfectly content if it kept the previous two-door's 4.0-liter twin-turbo V8 in place underhood, augmented as it was when it was again shown at CES last month with a hybrid-assist system that put total system horsepower at 677, along with a meaty 701 pound-feet of torque. With all that power routed to all four wheels through an eight-speed automatic transmission, the 0-60 time of just 3.5 seconds strikes us as plenty quick. The powertrain details hardly seem the point of this new concept from Audi, in any case. Clearly, the big deal is the new bodywork, which builds upon the beautiful foundation of the original Prologue coupe with an elongated wagon shell and three additional doors (two rear doors and a rear hatch). The attractive body sits low to the ground on exaggerated 22-inch wheels, according to Auto Express. We note high-tech lighting elements front and rear and a modified front fascia with a bit more brightwork than the previous version. Assuming there's a bit of future reality baked into the Prologue Avant – which we believe is likely, considering that the coupe we salivated over in LA was said to point the way forward for the brand – it's safe to say we're in eager anticipation of the next several years at Audi. Have a good look at the images that have so far been released, and feel free to let us know what you think. We're sure Audi is interested in hearing your opinions, too. Related Video: News Source: Audi via Auto Express Design/Style Geneva Motor Show Audi Wagon Concept Cars Future Vehicles Hybrid Luxury Performance 2015 Geneva Motor Show