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Audi hints at A9 flagship ahead of LA Auto Show

If you've been thinking that Audi is in need of a new design direction, you're not alone. Clean though its designs may be, they tend to be more evolutionary rather than revolutionary. But it seems Ingolstadt is on the verge of launching a new design language with a new A9 concept.
The teaser image above was obtained by Germany's Auto & Design magazine, giving us our first glimpse at the concept Audi is expected to unveil at the upcoming LA Auto Show. The concept is tipped to be based on the same MLB platform that will underpin the next-generation A8.
The concept itself could lead to a new production flagship model as well, slotting in above the A8 sedan and A7 five-door. Details remain scarce at the moment, but we'll be watching to see how this development progresses.

Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.