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Which would you rather have, Audi's RS5 or Mercedes' C63 AMG 507?

If you're in the market for a German sports coupe with a naturally aspirated V8, run, don't walk, to your nearest dealer because they are going to be gone very soon. European fuel economy and emissions rules have conspired to force automakers into seeking forced-induction mills. Motor Trend personality Jonny Lieberman is hosting the retirement party in the latest Head 2 Head video, where he takes on the 2014 Audi RS5 and 2014 Mercedes-Benz C63 AMG Edition 507 to decide which is the ultimate Teutonic V8.
To make the decision harder, Lieberman challenges the duo on the first soaking wet roads that Southern California has seen in ages. It forces the coupes to confront some of the actual weather that the rest of the country encounters regularly and serves to even the playing field somewhat between the charismatic rear-drive Mercedes-Benz and the all-wheel drive Audi.
It really is the end of an era for these coupes. The next Audi RS4 is rumored to switch to a twin-turbo V6, and while Mercedes won't officially admit it, the next C-Class AMG will likely switch to a 4.0-liter twin-turbo V8. And we already know the next BMW M3/M4 will rely on a 425-horsepower, 3.0-liter inline-six. Let's enjoy these eight-cylinder German giants while we can, and scroll down to watch the video.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi reveals driver lineup and livery for Rolex 24 at Daytona

Audi has announced driver lineups for its customer teams running the R8 LMS GTD in this year's Rolex 24 at Daytona. The Rolex 24 is the first event for the inaugural season of the new United SportsCar Championship series, which merges the old Grand-Am Series with the American Le Mans Series. The new series kicks off January 25.
Flying Lizard Motorsports, which has traditionally been known for repping the Porsche 911, will campaign a pair of R8 coupes, while GMG Racing, Paul Miller Racing and Fall-Line Motorsports will run one car each. A number of drivers on each team are Audi Sport factory drivers, hot shoes like Oliver Jarvis for Fall-Line and Filipe Albuquerque and Dion von Moltke for Flying Lizard, while there are also a few Audi Sport customer drivers.
"We have a fantastic group of racing partners and drivers this season and look forward to defending last year's Daytona win," said president of Audi of America, Scott Keogh. "The successes of the R8 in endurance racing are a testament to the engineering found in every Audi on the road today."