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Audi Q3 Camping Tent is der neue Aztek

The annual Wörthersee festival is much more than a land of ridiculous one-off concepts for fans of the Volkswagen Group to ogle over. Brands like Volkswagen, Audi, Skoda and SEAT actually showoff some real stuff, including accessories for existing vehicles.
While we don't normally cover this (are you really interested in new floormat designs for a Skoda Rapid?), one item on this year's list caught our eye. It's for the Audi Q3, the compact crossover from the Quattro people, and well, it's something we've seen before.
Yes, that's a tent. Much like the Pontiac Aztek before it, Audi debuted a tent kit for the Q3. Now, it's not exactly like the detestable Pontiac. This tent can easily be attached and separated from the car, and it's even rated for wind speeds of up to 43 miles per hour (but not while driving, we'd guess). According to Audi, the inflatable tent can be erected in a mere seven minutes (unlike most tents, which require five hours, seven people and a degree in mechanical engineering).

Audi A3 E-Tron Sportback already getting residual value love

It's a tricky game, but the folks at Auto Bild and market research institute Schwacke are looking into the future. Through the mists of future time, they say that they think that buying an Audi A3 Sportback e-tron plug-in hybrid today is going to look like a smart buy in a few years. The German automaker likes what it sees in terms of resale value for the plug-in hybrid A3, Audi's first mass-produced plug-in, and the car has already been named a "Wertmeister." That's the "value champ" designation that Auto Bild hands out every year. Audi says the A3 e-tron has the "most stable residual value in its class," and is expected to retain more than 57 percent of its original value four years after rolling off the dealership lot. That gives the plug-in hybrid bragging rights to the "Wertmeister" award for the Compact Car category. Audi also won second place in the Full Size category with its Audi A6 Avant 3.0 TDI The German automaker started sales of the A3 e-tron last summer in Germany, pricing the model at about $51,500. The cars has 204 horsepower, can go from 0 to 60 miles per hour in less than eight seconds and has an all-electric range of up to 31 miles. Check out Audi's press release below, and take a look at our First Drive impressions of the model here. Audi A3 Sportback e-tron is "Wertmeister 2015" Auto Bild crowns Audi A3 Sportback e-tron "Wertmeister 2015" Audi A6, Audi A7 and Audi Q3 also awarded top-three places Ingolstadt/Berlin, February 5, 2015 – the Audi A3 Sportback e-tron* is the car with the most stable residual value in its class. That was the conclusion drawn by Auto Bild and market research institute Schwacke. The A3 e-tron stands out with the best residual value forecast among the compact cars, receiving the title "Wertmeister 2015". Every year, Auto Bild and Schwacke select the cars in each class that are expected to depreciate the least during the following four years. The winners take the "Wertmeister" title. The Audi A3 Sportback e-tron is the winner in the "Compact Car" category with a residual value of 57.3 percent. The Audi A3 e-tron is the first plug-in hybrid from Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility.

Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.